Experience

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  U.S. Government Publishing Office

  • Chief, Sales and Marketing, Publications and Information Sales

    • 2004 - Present

    * Direct public-facing sales and marketing efforts. * Promote content produced by all three branches of the Federal Government to the general public, public libraries, academic libraries, as well as traditional and online publishing sales channels.* Currently lead GPO's eBook development and marketing efforts.* Negotiated partnerships with Google Books, Google eBooks, Apple, Amazon, OverDrive, Ingram MyiLibrary, Ingram Digital Distribution, GovDelivery and EBSCO. * Successful promotions have included The 9/11 Commission Report, A Healthier You (Health and Human Services), Wings in Orbit (NASA), and War Surgery in Afghanistan and Iraq (Walter Reed Army Medical Center).

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  Nextel Communications

  • Baltimore, Maryland

  • Major Account Executive

    • 2003 - 2004
    • Baltimore, Maryland

    • Responsible for sales of telecommunications equipment to companies larger than 100 employees.• Achieved 1400% of quota

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  Wilcoxon Research

  • Gaithersburg, Maryland

  • Director of Marketing

    • 2002 - 2003
    • Gaithersburg, Maryland

    • Designed strategic marketing plans for three technology product groups.• Assisted in boosting company revenues 12% despite an economic downturn.• Managed e-mail programs that more than doubled leads generated from corporate website.• Increased article placement in trade magazines by 900%.

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  Daycon Products

  • Upper Marlboro, Maryland

  • Director of Marketing

    • 1997 - 2002
    • Upper Marlboro, Maryland

    • Increased revenues $15 million within a four-year period.• Supported the pending merger of four companies by overseeing corporate communications and media relations.• Acquired media placement in The Washington Post, The Washington Business Journal, and industry trade magazines.• Developed and managed direct mail and fax blast programs that increased revenue by 25%.• Wrote proposals and developed presentations that landed major service contracts with the University of Maryland-College Park, University of Maryland-Baltimore, and others.

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  National Instrument Company

  • Baltimore, Maryland

  • Director of Marketing

    • 1979 - 1997
    • Baltimore, Maryland

    • Directed Sales, Marketing, Telemarketing, Customer Service, and Marketing Communications departments• Enhanced sales revenues 35% during an industry-wide recession.• Landed major contracts with Proctor & Gamble, Abbott Laboratories, and Estēe Lauder, among others.• Increased orders several million dollars by developing & implementing a Fortune 500 seminar program. • Assisted in the successful launch of numerous key product lines by conducting market research and new product development programs.• Defined and established the corporate website. • Reduced video and literature production costs $1 million+ by doing the work in-house.