Experience

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  Speck Products

  • San Mateo County, California, United States

  • Director of Product

    • Feb 2022 - Present
    • San Mateo County, California, United States

    Brand Partnerships:Designed for SamsungMade for GoogleMade for Motorola

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  PopSockets

  • San Francisco Bay Area

  • Sr. Product & Category Manager - New Products

    • Jan 2018 - Mar 2020
    • San Francisco Bay Area

    • Built a 3-year product road map and expanded the product portfolio by launching 4 new products within the PopSockets grip ecosystem in less than a year.• Doubled the revenue over last year by strategically introducing add-on products and building market and channel segmented assortments (online/wholesale/international).• Lead and managed the Go-To-Market strategy with cross-functional teams to ensure accurate and ontime product launches.• Supported operations by providing forecasts connected to merchandising strategies and financial goals to help minimize inventory risk and maximize profit.

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  American Giant

  • San Francisco Bay Area

  • Product Marketing & Merchandising Director (Apparel)

    • May 2015 - Dec 2017
    • San Francisco Bay Area

    • Built a strategic product road map that helped double the revenue over previous year and surpassed the annual target goal.• Continuously used relevant market information and internal quantitative data to assess the product supply and offering to meet the market demand.• Maintained close collaboration with E-Commerce and Brand team to ensure product positioning, stories, description, layout, user experience, forecast and launch dates met the company vision.• Worked closely with design and development team to streamline the product creation process, maximize margin and minimize liabilities.

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  Nike

  • United States
  • Retail
  • 700 & Above Employee

  • Product Line Manager (Footwear) - Performance Basketball

    • Mar 2012 - Mar 2014

    • Leveraged Nike’s leading innovation, design and brand to redefine basketball footwear through new application and storytelling by utilizing Nike’s top tier athletes and programs.• Incubated new ideas and blueprints for Signature (Lebron, Kobe, KD) and Franchise (HyperDunk, HyperPosite) models to build a strong product line for the future.• Strategically planned and created new “Sports Moments” (Christmas, All-Star, BHM, Finals) throughout the season to generate buzz on the basketball court and footwear industry. • Collaborated with the design team on new seasonal inline product direction to lead and disrupt the market place with radical design concepts.

  • Product Line Manager (Footwear) - Sportswear

    • Jan 2010 - Mar 2012

    • Responsible for a strategic 3-year line plan for the NSW Sport-Style business by leveraging Nike innovation and consumer insights to deliver world-class product solutions to the market. • Created launch strategies for new and existing models (Roshe Run, Vintage Collection) that capitalized on key sport and lifestyle moments by creating energy and emotional connection to the products. • Utilized my in-depth understanding of product, manufacturing, retail distribution, competition and lifestyle trends to transform the footwear industry through compelling assortments. • Delivered strategic and sustainable business results through the collaborative efforts of Nike product design, product development, and costing teams.

  • Associate Developer (Footwear) - Sportswear

    • Oct 2007 - Dec 2009

    • Provided project and process management within Footwear Product Development to ensure manufacturability of product concepts.• Maintained close work relationships with the Marketing and Design team to achieve the highest craftsmanship in the footwear industry at a profitable margin.• Amplified Sport Innovation by re-crafting existing technology to introduce new ideas on the market.• Planned and executed development according to critical and targeted retail intro dates.

  • Business Planning Analyst - US Footwear Demand Planning

    • Jun 2006 - Oct 2007

    • Served as a key resource for the US Footwear team on data analysis and recommendations to drive decisions regarding processes and key initiatives that support the Demand Planning and Inventory Management team.• Extracted and manipulated data to generate seasonal sales forecast through optimal product pricing.• Developed and revised reports using various software solutions to standardize reports and automate information to maximize revenue and minimize inventory risk. • Supported current and upcoming data report transitions on system releases from various applications to ensure consistent and accurate business operations.

  • Sales Associate - Niketown

    • Apr 2005 - Jun 2006

    • Provided superior customer experience by assessing the consumer’s mindset and educating customers on Nike’s innovative products.• Developed and presented product sales analysis to forecast the sports and lifestyle market.• Contributed to the overall success of Nike’s retail team through leadership, effective communication, and an outstanding work ethic. • Assisted the Visual Merchandising team with store display setup during the San Francisco Nike Women’s Marathon 2005.

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  Foot Locker Europe

  • Netherlands

  • PC Support Engineer

    • May 2001 - Sep 2001
    • Netherlands

    • Developed the capability for wireless communication between a Palm device and the main server through XTND connection.• Optimized applications in Visual Basic through reverse engineering.• Assisted PC users in resolving technical difficulties.

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  UPS

  • Charlotte, North Carolina Area

  • Marketing Data Analyst

    • Mar 1999 - May 2001
    • Charlotte, North Carolina Area

    • Analyzed historical volume and revenue for letter centers within North Carolina.• Developed tools to facilitate communication between the data warehouse and internal database. • Negotiated and coordinated the purchase of sales leads for telesales.• Provided ad hoc analysis with Excel spreadsheets for regional business plan reviews.