Experience

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  BSS Commerce

  • Vietnam
  • Strategic Management Services
  • 1 - 100 Employee

  • Product Marketing Lead

    • Jan 2024 - Present

  • Senior Product Marketing

    • Aug 2023 - Jan 2024

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  Xipat Flexible Solutions

  • Hanoi, Hanoi, Vietnam

  • Product Marketing Specialist

    • Mar 2021 - Jul 2023
    • Hanoi, Hanoi, Vietnam

    - Developed and executed product marketing strategies for new product launches or increase revenue of products.- Conducted market research and analyzed customer behavior to identify opportunities for product improvement and optimization.- Collaborated with cross-functional teams to ensure successful product launches and go-to-market plans.- Created marketing collateral including product briefs, case studies, and whitepapers to support sales and marketing efforts.- Managed the product lifecycle and created product roadmaps to ensure timely product development and launches.- Monitored industry trends and competitor activity to stay ahead of market changes and make necessary adjustments to marketing strategies.Key Achievements:- Double revenue of team's apps in 6 months (06.2022 - 01.2023)- Reward 2nd growth team in Q4.2022

• 

  Chuanshui - Passion with quilting fabrics

  • Hanoi, Hanoi, Vietnam

  • Online Marketing Executive

    • Jan 2020 - Feb 2021
    • Hanoi, Hanoi, Vietnam

    - Conducted market research to identify customer needs and preferences and provided insights to the product development team.- Created product messaging and positioning to differentiate products in a competitive market.- Developed product launch plans and executed successful product launches for multiple products.- Collaborated with the sales team to develop effective sales tools, including product demos and presentations.- Managed and executed various marketing campaigns, including email, social media, and content marketing.Key Achievements:- Build social channels and a website for the brand Chuanshui

• 

  Sconnect Vietnam

  • Hanoi, Hanoi, Vietnam

  • Marketing Content Specialist

    • Sep 2018 - Sep 2019
    • Hanoi, Hanoi, Vietnam

    Main tasks:- Create content such as social posts, website content, banner, etc - Work with team to develop creative ideas and practical strategies for campaigns;- Stay abreast of new media formats and learn how to incorporate them into campaigns- Manage fan pages about entertainment, education, handmade, and wildlife on Facebook- Measure the metrics of fan page engagement- Plan ideas for trending- Build the stock about images, videos, etc- Run ads to attract viewers, and increase traffic.

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  VINACOMA JSC

  • Hanoi, Hanoi, Vietnam

  • Marketing Intern

    • Sep 2017 - Jun 2018
    • Hanoi, Hanoi, Vietnam

    Main tasks:- Content Marketing: Product review and e-mail marketing- Marketing Research and develop a set of SEO or suggested keywords for Social channels- Graphic Design: Create graphs, logos, and icons, and build stock photos. Ability to read and download the stock photos to make websites, blogs, and social media posts attractive- Run social channels such as Youtube and Facebook.