Bio
Experience
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United States
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Food and Beverage Manufacturing
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100 - 200 Employee
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Sr VP of Sales
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Feb 2019 - Present
Responsible for all Channels
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VP of Sales
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Feb 2018 - Feb 2019
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T.A. Hendricks, LLC
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Greater Atlanta Area
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Executive Sales Consultant
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Feb 2017 - Feb 2018
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Greater Atlanta Area
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CSM Bakery Solutions
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Tucker GA
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VP Sales
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Nov 2008 - Apr 2017
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Tucker GA
Full accountability for an annual revenue of $365 million with full P&L responsibility. Managed five direct reports with a total team of 115 sales associates and 11 broker partners. Oversaw the unified execution of a multi-channel sales approach while serving on several cross-functional committees – “Company Transformation”, Product Portfolio De-complexity, and Supply Chain Foot Print Optimization. Generated seven years of consecutive growth on both the top and bottom line. Successfully implemented a customer segmentation model allowing for greater cross functional alignment and a more vigorous Joint Business Planning process which produced accelerated growth and seized valued market share for both the company and the customer.
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H.C. Brill
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Greater Atlanta Area
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President and CEO
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Jan 2007 - Nov 2008
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Greater Atlanta Area
A $620 million company with 1150 employees and six manufacturing locations across the US serving Supermarkets, Foodservice, Traditional and Industrial Markets. Performed general management responsibilities and gained board approval to construct a state of the art innovation center. Assembled a multicultural leadership team that lead to multi-millions in savings through operational optimization and general operating synergies. Implemented customer segmentation that provided clear customer focus supporting sustainable sales growth for the company. Served on an executive committee as part of developing a global strategy while leading the development of the individual company strategy that allowed for organic and inorganic growth.
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H.C. Brill Company
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Atlanta GA
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VP Sales and Marketing, Foodservice
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Feb 2005 - Dec 2006
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Atlanta GA
Accountability for $140 million in annual revenue reporting into the CEO. Managed a team of 26 employees and a network consisting of 52 broker partners. Gained Executive leadership team approval to invest in the marketing department that allowed the sales team to execute against value added programs which lead to double digit growth in the proceeding two years. Lead cross functional teams in successfully integrating three companies under the H.C. Brill umbrella.
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Regional Director ~ In-Store Bakery & Foodservice
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Sep 2003 - Feb 2005
Responsible for $80MM in annual revenue
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Regional Sales Director In-Store Bakery, Wholesale Bakeries and Foodservice
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1998 - 2004
Responsible for $40MM in annual revenue
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H.J. Heinz Company, Crestar Foods
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Nashville, Tennessee
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General Manager
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1993 - 1998
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Nashville, Tennessee
Responsible for $160MM in annual revenue within Supermarket Deli and Meat Departments.
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John Labatts Foods
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Nashville Tennessee
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Regional Sales Director
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1986 - 1992
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Nashville Tennessee
Responsible for $80MM in annual revenue.
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Education
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2006 - 2006TIAS School for Business and Society
Executive Management Program -
1979 - 1984Middle Tennessee State University
B.S., Aerospace Technology/Business Administration
Suggested Services
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Industry Focus. “Management Consulting”
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References
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