Experience

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  Abc Technology Group

  • United States
  • Telecommunications
  • 1 - 100 Employee

  • Demand Generation Manager

    • Oct 2024 - Present
    • Fort Lauderdale, Florida

    Created SEO and content marketing strategies to enhance online visibility and brand authority. Developed and managed Google Ads, LinkedIn Ads, and paid media campaigns, optimizing for lead generation and ROI. Conducted conversion rate optimization (CRO) strategies to improve user engagement and increase sales. Led the redesign and optimization of the company website to improve UX/UI and mobile responsiveness. Created Direct Response Marketing landing pages. Automated email marketing, implementing segmentation and A/B testing to increase open and conversion rates. Validated data analytics and performance tracking, leveraging tools like Google Analytics, SEMrush, and HubSpot to drive data-driven decisions.

• 

  Pve, Llc

  • United States
  • Engineering Services
  • 1 - 100 Employee

  • Sr. Product Marketing Manager

    • Oct 2022 - Aug 2024
    • Miami, Florida

    Directed online marketing strategy, boosting brand visibility via PPC, SEO, local pages, & organic, as well as, Paid Social Media. Managed marketing strategy driving 4,719% ROI and 40% YoY growth, scaling sales from $1M to $8M. Supervised a team of 5, including Sales Manager, Marketing Specialist, Graphic Designer, PPC Specialist, & Content Writer. Increased conversions by 35% YoY through optimized ad spend and targeting. Boosted website traffic by 30% YoY and reduced bounce rate by 10% YoY for better engagement. Redesigned & maintained website to enhance user experience and engagement. Increased Social Media engagement by 40%.

• 

  Domidocs, Inc.

  • United States
  • Software Development
  • 1 - 100 Employee

  • Sr. Manager Marketing

    • Oct 2020 - Sep 2022
    • Remote

    Revised marketing budget, identifying $100K in savings, reallocating funds to paid campaigns, driving a 25% increase in lead generation. Connected complex individual projects under a single brand, vision, and mission for a start-up real estate SaaS, contributing to a 50% increase in user sign-ups in 6 months. Collaborated with investors, alliances, board members, and the CEO, ensuring consistent execution of marketing and branding strategies, leading to 20% revenue growth. Guided a team to develop a comprehensive marketing plan, growing traffic by 25% year-over-year. Evaluated strategic positioning, uncovering new business opportunities, resulting in 3 new partnerships that expanded market reach. Collected customer feedback via surveys and A/B testing, increasing user engagement by 15%. Headed up a team of 3 developers and 2 designers, managing day-to-day operations through Jira, resulting in on-time project delivery with a 98% success rate.

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  Self-Employed

  • Remote

  • Contractor & Consultant

    • Sep 2016 - Sep 2020
    • Remote

    Top Notch Perfume Outlet (Retail & E-Commerce) – 2023 – 2024: Led branding, digital marketing, and sales strategies, increasing in-store and online traffic. Implemented SEO, email marketing, and influencer partnerships to boost revenue. Lavior Diabetic Skin Care (Healthcare & Beauty) – 2022 – 2023: Developed e-commerce growth strategies, improving conversion rates and retention through paid search, content marketing, and social media advertising. Rainbow Light (Vitamin & Supplement Company) – 2021 – 2022: Managed Amazon marketing, influencer collaborations, and paid media to drive sales and brand awareness. Belefit (Women's Girdle & Maternity Support Brand) – 2020 – 2021: Led e-commerce optimization, social media marketing, and email automation, increasing customer engagement and conversion rates. Battle Frog (Obstacle Course Racing Company) – 2019 – 2020: Developed event marketing campaigns and social media engagement strategies, boosting race participation and sponsorship engagement. Bacardi (Beverage & Spirits) – 2018 – 2019: Assisted in brand activations, promotional events, and consumer engagement strategies, enhancing brand loyalty. Sullivan & Cromwell Law Firm (Legal Services) – 2018 – 2019: Supported SEO and content marketing initiatives, strengthening digital presence in the legal industry. Stellar Adjusting (Insurance & Claims Services) – 2017 – 2018: Managed digital marketing and lead generation campaigns, improving customer acquisition rates. Fire Pepper Marketing (Advertising Agency) – 2017 – 2018: Developed and optimized PPC campaigns, SEO strategies, and content marketing for various clients. Allied Bingo Supplies (Gaming & Entertainment) – 2016 – 2017: Created direct marketing and B2B advertising campaigns, increasing product sales and customer engagement. City of Aventura (Gov.& Community Outreach) – 2016 – 2017: Led community event marketing and public outreach initiatives, improving local participation. Team Enterprises (Marketing & Promotions) – 2016 – 2017: Executed field marketing activations for national consumer brands, increasing brand awareness and customer engagement. Finesse Decor (Home & Lifestyle) – 2016 – 2017: Managed trade show marketing, digital brand positioning, and social media strategy, driving B2B and B2C sales.

• 

  Flex Seal Family Of Products

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Sr. Product Marketing Manager

    • Nov 2016 - Sep 2020
    • Weston, Florida

    Collaborated closely with Phil Swift, the company's face and owner, to drive growth and enhance Flex Seal's market presence. Monitored both marketing and development functions, ensuring alignment with company goals and strategic direction. Organized the launch of the company website, shaping its digital marketing strategy and guiding the recruitment of key team members. Led a team of 7, including web developers, designers, and social media specialists, to create schedules and ensure project alignment, resulting in enhanced team collaboration. Increased organic traffic from 10,000 monthly visitors to 175,000 within one year and continued growth, topping 400,000 monthly visitors by the time of departure. Delivered continuous YoY organic traffic growth, reinforcing Flex Seal's digital presence and brand recognition. Managed $150K+ per month PPC ad spend campaigns.

• 

  OptFirst Marketing Agency

  • Miami, Florida

  • Marketing Specialist

    • Aug 2012 - Sep 2016
    • Miami, Florida

    Managed marketing operations across diverse industries, including law firms, vitamin brands, eCommerce, obstacle courses, tech, lighting, perfume, and skincare. Led SEO, paid ads, CRO, content, and CRM strategies using industry-leading tools. Designed paid search campaigns, improving ROI and reducing cost-per-acquisition (CPA) across Google Ads and social media platforms. Implemented A/B testing on landing pages and ad creatives, leading to a 20% increase in conversion rates. Facilitated website optimization projects, enhancing UX/UI and site performance to improve customer engagement. Streamlined data-driven email marketing campaigns, increasing customer retention and engagement rates. Executed multiple paid advertising campaigns with a total monthly budget exceeding $250K. Analyzed marketing analytics to track key performance indicators (KPIs) and adjust strategies for continuous improvement.

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  Ace Hardware Corporation

  • United States
  • Retail
  • 700 & Above Employee

  • Founder & CTO | AceHardwareSuperstore.com

    • Aug 2004 - Sep 2012
    • Fort Lauderdale, Florida

    Founded and scaled the business from the ground up, growing annual revenue to over $4.5 million with zero monetary investment. Pioneered one of the first hardware eCommerce platforms, establishing a digital presence before mainstream online retail. Built and scaled the website to support 70,000+ SKUs, managing product listings, pricing strategies, and supplier relationships. Optimized SEO and digital marketing strategies, driving organic traffic growth and customer acquisition. Implemented PPC and affiliate marketing campaigns, significantly increasing sales and brand visibility. Developed an advanced order fulfillment system, improving logistics, inventory management, and customer service. Negotiated vendor contracts to secure competitive pricing and maximize profit margins.