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Trivikram Paranjpe is a seasoned marketing communications professional with expertise in brand strategy, social media, events, and corporate films. He has worked with various companies, including STATFIELD EQUIPMENTS PVT LTD, OJAS WORLD, Klug Avalon Mechatronics Pvt. Ltd., Kinetic Green Energy & Power Solutions Ltd., Fortune Cookie Marketing Solutions Pvt. Ltd., Indian Magic Eye Pvt. Ltd., and Interics Designs Pvt. Ltd. He holds a Diploma in Marketing Management from Welingkar Institute of Management and a Master's degree in Communication Studies from Pune University.

Experience

    • SR. MANAGER - MARKETING COMMUNICATION
      • Jul 2023 - Present

      Major Responsibilities: • Brand Strategy & Execution• Social & Digital Media• Events & Exhibition Management• Corporate films• Agency Co-ordination• Communication Material • Co-Ordination with division heads• Enquiry Generation Success Story:• New Corporate Identity of the company. • Successfully launched “Statfield@50” program for the duration of 4 months on the occasion of Golden Jubilee of the organization.• Complete Environment Branding @ Statfield.• Corporate Film for the company.• Communication Material for “Statfield@50” program.• Enquiry Generation through various platforms and activities like Portals, Social Media, Website and Google ads.• Co-ordination with division heads in order to convert the generated enquiries. Overall turnout is 25%

  • OJAS WORLD
    • Pune, Maharashtra, India
    • Marketing Communications Specialist
      • Feb 2022 - Jun 2023
      • Pune, Maharashtra, India

      Major Responsibilities: • Marketing Communication Strategy• Social & Digital Media• Events & Exhibition Management• Corporate Films• Agency Co-ordination• Communication Material Design• Content writing Success Story:• Successfully planned and executed “Womanufacturing” Event organized by Machine Maker – An Event that recognize the contribution of women in manufacturing segment. • BOOK TRANSLITRATION Book on the journey of Indian Constitution “Samvidhan Raksha” in Hindi Book on Narmada parikrama “Meri Maiyya-Narmada Maiyya” in Hindi Book on “Veer Savarkar” in Hindi • Managing Social Media for a Magazine – “Sanskrutik Vartapatra” • Corporate films: C-Tech India Pvt. Ltd. Elixer Soltec Pvt. Ltd. ATQ Metro Laser Technologies Indgfrag Biosciences

  • Klug Avalon Mechatronics Pvt. Ltd.
    • Pune, Maharashtra, India
    • Head Of Marketing Communications
      • May 2021 - Jan 2022
      • Pune, Maharashtra, India

      Major Responsibilities: • Marketing Communication Strategy • Social & Digital Media• CIP & CIM • Agency Co-ordination• Communication Material • Managing Communication team• Co-Ordination with division heads• Cost Effective Communication and promotion Success Story:• Created a standardization process for communication design by implementing Corporate Identity program (CIP)• Website Re-development• Social Media planning and execution • Developed 3 years extensive communication plan• Internal Communication to motivate the employees and to develop sense of Pride.• Created YouTube content for the target audience• Audience targeting through the social media groups

    • Marketing Communications Manager
      • Jan 2016 - May 2021
      • Pune Area, India

      Major Responsibilities: • Marketing Communication Activities• Social & Digital Media• CIP & CIM • Product Launches and Exhibitions• Public Relations• Agency Co-ordination Success Story:• Created a standardization process for communication design by implementing Corporate Identity program (CIP)• Product launches for the complete product range of the company’s Electric Vehicle range i.e. Safar e-Rickshaw, Safar Smart e-auto, Shakti Loader, Garbage Collection vehicle, Super DX, e-cycle and Medium & High speed cargo.• Press Launch of Kinetic Green & Lamborghini SpA Tie Up. Played a significant role in entire process. • Exhibition Management – Concept to commissioning of following Exhibitions GMX Expo – Delhi 2016 Smart City Expo – New Delhi 2017 Golf Expo – Pune 2016 Kochi EV summit – Kochi 2019• Dealer Activation Program: Conceptualize and executed following events for our dealers 1st All India Dealer Conference @ Agra  Special 26 “Focus Dealer activation program• Float Van for our products at selected 20 locations in India – It gave a boost to our products for retail sales • Go to Market Strategy – Collected the apt data for the exact requirements of the users for electric three wheelers. This initiative helped R&D and design team to make the modifications in the products like “Safar Smart”, “Super DX” and “electric cycle”• Digital & Social Media – An important medium for marketing in the modern world Launch of Official website of the company Launch of various social media handles such as Facebook, Twitter, Linkedin • TVC of Kinetic E-Rickshaw for FAME II program• Factory showcase video

    • Manager - Brand and Exhibitions
      • Mar 2013 - Dec 2016
      • Pune

      We are Branding, Brand Image Building and Exhibition Management Specialist. Forbo Seigling Movement Systems, Stihl, Kinetic, Alfa Laval are some of our esteemed clients. Our domain are of image building is Corporate and Political. We developed War Rooms for BJP in current Vidhan Sabha Elections. In Exhibition segment we did number of exhibitions in Delhi, Mumbai, Surat, Pune and Coimbatore this year for our esteemed clients.

    • Manager - Marketing ( Audio visuals )
      • Oct 2009 - Mar 2011

      our core expertise are corporate films, safety films, training films, as well as time laps photography. We have a wide range of clients across all the business verticals. Leighton India, Electropneumatics & Hydraulics, Bajaj, TBSL, TACO to name a few.

    • Sr. Executive - Projects & servicing
      • May 2005 - Feb 2008

Education

  • 2009 - 2010
    Welingkar Institute of Management
    Diploma in Marketing Management, Marketing Communication
  • 2002 - 2004
    Department of Media and Communication Studies, Pune University
    MASTERS IN COMMUNICATION STUDIES, VIDEO PRODUCTION & MEDIA RESEARCH
  • 2002 - 2004
    Department of Media and Communication Studies, Pune University
    MASTERS IN COMMUNICATION STUDIES, VIDEO PRODUCTION & MEDIA RESEARCH
  • 2002 - 2004
    Department of Media and Communication Studies, Pune University
    MASTERS IN COMMUNICATION STUDIES, VIDEO PRODUCTION & MEDIA RESEARCH
  • 2002 - 2004
    Savitribai Phule Pune University
    M.CM.S., Advertising and Communication Studies

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Industry Focus. “Machinery Manufacturing”

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