Experience

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  American Cancer Society

  • Senior Creative Director
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  American Cancer Society

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Senior Creative Director

    • Nov 2019 - Present

    Nationwide senior creative director supporting the American Cancer Society’s mission to improve the lives of people with cancer and their families.> Direct ideation, creation, and execution of multi-channel, integrated campaigns supporting revenue and mission goals. > Manage and mentor a diverse, remote creative team, providing guidance, feedback, and support to foster innovation and produce exceptional creative work.> Provide creative strategy on marketing plans and creative briefs working with cross-functional teams. > Utilize insights and data to optimize creative strategies, tactics, and resource allocation.> Collaborate with senior leaders, stakeholders, and marketing channel leads to provide creative solutions aligning with goals. > Lead content creation efforts to share impactful ACS stories.

  • Senior Art Director - Events

    • Aug 2014 - Nov 2019

    > Created integrated fundraising campaigns and promotional materials to raise funds and recruit volunteers for ACS signature events. > Managed remote team and produced video and photo libraries to support storytelling and creative work showcasing impact of ACS mission.

  • Graphic Designer

    • Sep 2013 - Aug 2014

    > Designed wide range of deliverables to meet business needs, including branding, infographics, and collateral.> Directed photoshoots for original ACS branded photography used across print and online platforms.> Ensured clear communication of concepts and adherence to brand guidelines as a brand guardian.

  • Creative Director - Florida Division

    • Nov 2005 - Sep 2013

    > Served as lead brand strategist, enhancing reputation and achieving mission and revenue goals.> Led ideation and implementation of creative deliverables for revenue and mission advancement.> Acted as strategic partner to VP of communications, offering innovative solutions beyond typical scope.> Managed marketing and creative for large conference, signature campaigns, and supported various departments with marketing input and strategy.

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  Best Start Social Marketing

  • Tampa, FL

  • Art Director

    • 2003 - 2005
    • Tampa, FL

    > Led the creation of the firm’s in-house design department.> Directed all national and international public health campaigns. > Designed complete spectrum of materials consistent with social marketing strategic plans and market research.

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  22squared

  • Tampa, FL

  • Senior Designer

    • 2001 - 2003
    • Tampa, FL

    22squared, formerly West Wayne Advertising> Developed and executed marketing strategies to achieve the objectives of top-level clients such as Publix Supermarkets, Denny’s and Sports Authority. Designed full range of print marketing materials. > Directed photography and oversaw freelancers,...