Experience

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  GMC Agency

  • Vietnam

  • Operations Manager & Digital Marketing

    • Feb 2021 - Present
    • Vietnam

    - Build a Marketing Plan.- Deploy Digital Campaign for Client.- Booking PR and relation Journalist. - Supervise projects.

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  TBS Group (Thai Binh Group)

  • Vietnam

  • Digital Marketing & PR Manager

    • Mar 2019 - Feb 2021
    • Vietnam

    Position: Marketing & Corporate Communications / PR Manager.The pressure from daily routine was quite different from what I did in previous companies, due to the impacts it may cause. Overall tasks can be listed as:- Planning: Compose Marketing strategy in detail (annual budget, press contacts, and information distribution channels, digital marketing channels, etc.).- Performance Management: Lead and initiate all trade marketing activities to develop the annual activation calendar by TBS Group, TBS Land. Ensure that the roll-out and implementation of the annual activation calendar are as per scheduled and that effective review procedures are followed and reported.- Efficient & high-quality implementation of the Marketing strategic plan for TBS Group.- Brand Management.- Budget management.- Evaluation & Reporting.- Communication: Receive, analyze and recommend for approval the sponsorship for Charity Events and other Press Relation Programs - Deploy and monitor annual marketing campaigns, such as Press Conference, Year End Party, Stack-holders Conference, etc. Manage the work of the team:-Building and implementing team development plans: common goals, individuals.-Coordinate job deployment activities in the team-Supporting other members while performing their professional work-Perform other jobs as required

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  Forbes Vietnam

  • Vietnam

  • Digital Marketing Executive

    • Aug 2018 - Mar 2019
    • Vietnam

    Short-term working as a Digital Marketing Executive provided me a deep understanding into a process of marketing online, from which I could iron out the possible budget later on. Skills that I learned included:- Plan and execute weekly and monthly digital marketing campaigns and activities:- Google ads (keywords search, GDN); Facebook ads; Youtube; Email marketing)-  Collaborate with the design team to develop a content strategy for digital platforms- Supervise and promote e-magazine platform- Track and analyze website traffic flow and provide regular reports- Assist in planning website overhaul to improve user experience and conversion, optimization- Update the latest trends and knowledge on SEO, SEM to provide suggestions for the website.- Participate in a magazine promoting and displaying activities- Make contacts and deal with partners regarding marketing and cross-promote activities- Assist in sales strategy of products

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  Thaco Group

  • Vietnam

  • Marketing Team Lead

    • Mar 2016 - Aug 2018
    • Vietnam

    Fuso Marketing Assistant Commercial Vehicles Company (08/2017 – 09/2018) Co-operate with Partners: Saigon FM, Google Ads (CleverAds), NineMobi Co, etc. Events: launching products, deploying customer care and sale promotion programs at Dealers.Digital Marketing:•Administrate and post news on the company website (https://thacotai.vn; https://thacobus.net). • Deploy Google keywords, Google flash banner advertising. • Fuso product advertising on social networks such as Facebook, Zalo and other online channels; • Fuso website upgrades: responsive to the mobile device.Support to Director • Co-operate with the business department, study market & customers to propose the development of new products for user demand. • Propose Discounting Programs and strategy plan for Fuso. • Receive and deploy marketing activities and communication for commercial vehicles. • Advise the director the marketing to increase sales. • Control effectiveness of the marketing costs of the region and dealers: printing costs, advertising, design, etc. • Build and implement the plan of operation: sales & marketing plan. • Support dealers for marketing activities; control and evaluate marketing activities. • Report and analyze market and marketing. • Supervise shipments, order, and sales. • Report for partners (Fuso: Sales, Marketing Programs). • Analyze data - new register of Truck at the same Korean - Japanese segment.Assistant of South Area –Commercial Vehicles Company(08/2016 – 08/2017)• Support director to implement the strategy and business plan from the headquarter to the branches of the south region. • Participate in the plan, supervise the implementation of activity plans in the Region, monitor progress, and evaluate the implementation of plans and business targets for the subordinate units every month. • Synthesize and adjust the periodical or sudden reports as required by the director. • Support the director and act as a counselor to make strategy plans at the unit.