Experience

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  Universal Music Australia

  • Australia
  • Musicians
  • 100 - 200 Employee

  • Head of Audience Acquisition & Engagement

    • Feb 2022 - Present

  • CRM Practice Lead

    • Jan 2021 - Feb 2022

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  Rate The Rental

  • Australia

  • Co-Founder / Co-Owner

    • Aug 2020 - Present
    • Australia

    Rate The Rental provides a platform for renters across Australia to share their rental property reviews and experiences with each other in one simple place. We're taking the guess work out of renting, providing renters with the information they need to make more informed decisions about where they choose to live, based on real life reviews.

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  Paspaley

  • Sydney, Australia

  • Senior CRM & Ecommerce Manager

    • Nov 2017 - Jan 2021
    • Sydney, Australia

    Responsible for building out and connecting the digital infrastructure of the business:- Overhauled and relaunched the brand eCommerce website, with multi-lingual webstores- Designed requirements for and implemented Microsoft Dynamics 365 for Sales CRM, including integration with legacy ERP and boutique POS systems.- Design connected digital framework to generate 360 degree view of the customer- Work with boutiques to optimise POS environment for customer data input- Design and launch new technologies to support teams in capture & sync of customer data- Update / overhaul internal customer reporting systems- Manage SEO / SEM strategies

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  craveable brands.

  • Sydney, Australia

  • Senior CRM Manager

    • Dec 2015 - Nov 2017
    • Sydney, Australia

    Responsible for developing and executing the CRM strategy for both Oporto and Red Rooster brands.Awards: - Winning team member of the Salesforce Global Digital Innovation Award - Dreamforce 2017Achievements- Co-managed and architected the implementation of Salesforce Marketing Cloud for Oporto and Red Rooster, complete with cross-channel Onboarding, Retention and Winback journeys.- Designed & implemented comms channel preference centre- Designed RFM scoring model for the business- Designed an integrated campaign ROI attribution system between BI tools- Developed strategy and implemented a targeted journey for Red Royalty and Oporto Flame loyalty members, encouraging use of accrued loyalty dollars - generating conversion rates of between 35-65% upon launch.- Co-managed the implementation, staff training program and technical setup of QlikSense BI systems toolResponsibilities:- Design and implement cross-channel marketing lifecycle, automation & retargeting strategies to reduce customer churn and increase retention & transactions- Behavioural customer data analysis- Enhance and drive the Oporto Flame and Red Royalty loyalty program benefits and offerings- Developing high level and granular CRM campaign reporting systems for the business

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  HotelClub (an Orbitz Worldwide company)

  • Sydney, Australia

  • CRM Manager

    • Feb 2015 - Dec 2015
    • Sydney, Australia

    Responsible for developing and implementing CRM strategy for the business.Achievements- Managed the implementation of a new dynamic EDM content construction and deployment system for targeted content to over 15 International markets- Designed a targeted Re-Engagement program to win back lapsed members, successfully re-engaging 33,000 members in the first month of launchHotelClub and Orbitz Worldwide were officially acquired by the Expedia Group in mid 2015, and thereafter absorbed by Hotels.com

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  Merkle

  • United States
  • Advertising Services
  • 700 & Above Employee

  • CRM Account Manager

    • Feb 2013 - Oct 2014

    Responsible for developing the strategy and execution of CRM, loyalty/ retention programs for national retail & consumer goods clients including Nespresso, Microsoft and Eddie Bauer.Personal Achievements:- Beat client sales targets for the 2013 calendar year by 98%, and in 1H'14 by 38%- Achieved quarter on quarter sales growth, beating targets by between 23% - 157%- Achieved eDM open rates of between 35-65%, and conversion rates of between 12-19%.Company Achievements (as reported by www.adage.com):- In the top 20 US agencies of all disciplines- 10th largest CRM/Direct Marketing Network in the world, and the fastest growing- Top 10 US Search Marketing Agency- Top 20 US Mobile Marketing Agency

  • Interactive Campaign Manager

    • Sep 2010 - Feb 2013

    Responsible for the project management of CRM campaigns for Merkle Inc. clients including DIRECTV, Microsoft, Wendy's, Eddie Bauer, Arthritis Foundation, Nespresso and more. Specifically:- Develop and maintain campaign timelines based on client requirements and Merkle resources- Collaborate with internal teams to create & produce CRM solutions (testing, tracking, database)- Work closely with the client and internal cross functional teams (creative designers, strategy, account management, database list managers and email development teams)- Produce and maintain multi-campaign status reports, documentation and workflow tools

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  Net-Results

  • Denver, Colorado

  • Digital Account Manager

    • Nov 2009 - Aug 2010
    • Denver, Colorado

    - Marketing automation strategy consulting and client set up - Develop key channel partner relationships- Drive new customer acquisition- Co-developed the product roadmap and featuresAchievements:- Increased client revenue by 100% between January - August 2010

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  DirSec

  • Denver, Colorado

  • Marketing Manager

    • Jun 2009 - Nov 2009
    • Denver, Colorado

    - Set, track & lead growth initiatives with the sales team- Develop & foster key vendor relationships- Develop and manage Marketing Development funds with the vendor community- Design & implement E-marketing programs, trade shows and other events to find new business opportunities- Build web leads through SEO and marketing automation- Target new companies in the area of retail, healthcare, State and Local Government, and K-12 and Higher Education for the sales team- Website content management- Track new leads through the business development process to ensure potential business relationships

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  Westfield Shopping Centres

  • Sydney, Australia

  • Marketing Associate

    • Feb 2008 - Jun 2009
    • Sydney, Australia

    - Development & implementation of marketing plans- Campaign project management- Vendor & stakeholder/partner management- Managed electronic & direct mail- Website content creation & planning- Event management- Analysis & reporting of customer research dataAchievements:- Increased center customer database from under 500 to over 2000 in a one month period- Drove sales growth for fresh food retailers of between 40% - 320% through weekly press- Increased redemption rates of center fresh food GWP campaign by 126% between 2008 - 2009

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  Reebok

  • Sydney, Australia

  • Sports Marketing Manager

    • Oct 2005 - Mar 2008
    • Sydney, Australia

    - Managed Ecommerce sales & loyalty program for 10,000+ fitness industry members, driving sales growth of 300% across 2 years. - Develop marketing campaigns for new product launches in major retail stores- Co-create and manage TVC production for major product launches- Budget planning and forecasting- Copywriting for Reebok website and print media advertising- Seed product in industry media publications for review and PR coverage- Sponsored athlete contract negotiation & relationship management- Vendor and stakeholder/partner management- Event management- Manage demand & supply of Reebok products for sponsored athletes and marketing promotions, adhering to global buying time frames.