Experience

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  Paisley Park

  • Chanhassen, MN

  • Business Development

    • Sep 2016 - Aug 2022
    • Chanhassen, MN
• 

  The Prince Estate

  • Minneapolis, MN

  • Creative Director

    • Sep 2016 - Aug 2022
    • Minneapolis, MN

    PRINCE.com

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  NPG Records | Prince

  • President

    • Jan 2013 - May 2016

    NPG Records-Acted as a primary artist rep in day-to-day business.-Managed operation of Prince’s label, NPG Records – overseeing the global release of 5 albums and various EPs.-Coordinated marketing and promo activities among distro partners (Warner Bros, Kobalt, Sony Music, TIDAL and Universal/Roc Nation).-Hired and managed specialists covering: press & publicity, radio promo, digital marketing and copyright/IP protection.-Managed all aspects of digital and physical distribution.-Nurtured key industry relationships (Apple, Spotify, Facebook, Instagram, Twitter, etc.).-Acted as a business development rep interfacing with partners in the music, television and literary arenas. Most recently, helped develop a book deal with Esther Newberg and Dan Kirschen at ICM Partners relating to the publication of Prince’s highly anticipated memoire, The Beautiful Ones. Similar deal proposals were developed with partners including: SiriusXM, Spotify, Amazon, Epic Rights, Kobalt, Caroline, Songkick and Versace, among others.Public Relations-Managed messaging on behalf of Prince, NPG Records, NPG Music Publishing and Paisley Park.-Worked in partnership with Yvette Noel-Schure, William Rice and Carl Fysh to cultivate and control press narratives and artist imaging globally.-Coordinated activity around high-level TV and print opportunities (SNL, GMA, Guardian, Mojo, Rolling Stone, etc.).Merchandising-Managed merchandising activities globally.-Sourced and directed specialist design, manufacturing and fulfillment partners; developed branded webstore offering digital music, apparel and accessories; coordinated tour merchandising (USA, UK and Europe).Creative Design & Production-Worked under Prince’s direction to actualize creative ideas relating to graphic art, photography, video and promo assets.-Managed broad network of creative personnel (visual artists, photographers, videographers, editors, directors, etc.).-Assisted in creating album and tour promo assets.

  • Tour & Event Production (Prince)

    • Jan 2013 - Apr 2016

    -Acted as artist representative intermediating with production crews to resolve varied obstacles and challenges (audio, lighting, projection and staging related). -Worked closely with Production Managers to coordinate logistics, equipment rental and personnel needs (Eighth Day Sound, Solotech, TAIT, PRG, Control Freak, 4U2C/Geodezik, Moment Factory, etc.)-Worked in partnership with promoters Live Nation and Kim Worsøe/ICO to plan, announce and execute live performances globally. -Helped coordinate live events at Paisley Park, including performances with Prince & 3RDEYEGIRL, The New Power Generation, Alabama Shakes, FKA Twiggs, Judith Hill, The Time and Kendrick Lamar. -Developed end-to-end ticketing system in partnership with Songkick to facilitate advance and VIP ticket purchases for Paisley Park performances.

• 

  Last Gang Entertainment

  • Musicians
  • 1 - 100 Employee

  • General Manager

    • Dec 2011 - Aug 2013

    Globally focused entertainment company involved in all aspects of the music industry. LGE is the parent brand for three interrelated companies: Last Gang Records, Last Gang Management and Last Gang Publishing. LGE core capabilities involve record production and distribution, strategic marketing and promotion, tour and event production, brand sponsorship, music licensing, and royalty collection and administration. Primary operations are based in Toronto with international offices in London, UK and Los Angeles, CA. Taken together, LGE represents a roster of over sixty recording artists and has sold in excess of 2M albums worldwide. lastgang.com-Managed operations across label, management and publishing divisions. -Led business development initiatives, building product and brand partnerships among retailers, emerging digital music services, device manufacturers, media outlets and live event producers.-Directed team of ten full-time staff and various retained third-party marketing and promotion companies in the United States, Canada, UK, Europe and Australia/NZ. -Formulated global marketing and promotion strategies for new music releases, coordinating efforts between teams in North America, UK/Europe and Australia/NZ. -Acted as business liaison in dealings with physical and digital distributors (Universal, Sony and Warner Bros). -Coordinated with CFO in budget planning and P&L review for the record label. -Formulated strategy proposals and reporting documents for various government funding agencies and angel investment partners.

  • Vice President

    • Mar 2009 - Dec 2011

    Culture forming independent record label founded in 2003. Primary operations based in Toronto with international offices in Los Angeles, CA, London, UK and Melbourne, Australia. Core activities involve recorded music production and distribution, video production, international licensing, marketing and promotion and overall project management. Last Gang represents an eclectic roster of commercially successful artists, including Juno winning acts Metric, Death From Above 1979, K-OS, Crystal Castles, MSTRKRFT, Chromeo, Purity Ring and The New Pornographers. -Managed development of digital business, including growth in download, mobile, streaming and subscription revenues. Surpassed 1M in album unit sales, with digital accounting for 40%+ globally. -Managed relations with territorial licensing and business partners in the USA, UK/Europe, Japan and Australia/NZ.-Sourced investment capital needed to formally expand internationally, establishing regional offices in Los Angeles, CA and London, UK and hiring regional managers in each market. -Acted as primary liaison with various government and private funding agencies; formulated annual strategic plan and articulated business strategy in written form to Provincial and Federal levels of government, securing in excess of $600K in investment capital annually through the Department of Canadian Heritage and the Ontario Media Development Corporation.

  • New Media Marketing & Digital Distribution

    • May 2006 - Mar 2009

    -Established new media marketing division; planned and executed multi-format digital marketing campaigns to support new product releases and brand development initiatives. -Established new business relationships with prominent media outlets, marketing agencies, retail partners and brand sponsors, including: MTV, Pitchfork, iTunes, Vice, Amazon, Rhapsody, Puma and Scion. -Coordinated digital distribution and online/mobile retail relations globally, interfacing with varied distributors including Universal Music (Canada/USA), Warner Music (UK/Europe) and Shock Distribution (Australia/NZ).

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  Rock Steady Music

  • Los Angeles

  • Cofounder

    • Jun 2009 - Aug 2013
    • Los Angeles

    Music focused marketing and promotion agency founded in 2009. Based in Hollywood, CA, Rock Steady Music offers integrated marketing services in areas covering: public relations, brand sponsorship, digital integration, retail marketing, radio and video promotion and music synchronization. Client...