Experience

• 

  JUUL Labs

  • Metro Philadelphia

  • Division Manager

    • Dec 2018 - Present
    • Metro Philadelphia

• 

  Newfoundland Labrador Liquor Corporation

  • St. John's, NL

  • Vice President of Sales-Executive Member

    • Jun 2015 - Nov 2018
    • St. John's, NL

    The Newfoundland Labrador Liquor Corporation is one of the most progressive organizations in its field with annual revenue of $265 million in Spirits, Wine, Beer and RTD Beverages. Spearheaded a customer and product centric group of 400 employees driven to exceed annual sales budgets and maximize productivity.Department achieved record productivity levels in the history of the corporation over 2+ years.

• 

  Moosehead USA

  • Canada
  • Food and Beverage Services
  • 200 - 300 Employee

  • Vice President and General Manager

    • Sep 2008 - Mar 2015

    Led Moosehead Breweries business in the 50 U.S. States through its wholly owned importing subsidiary Moosehead USA. This included the Hop City Brewery craft portfolio and importing rights for the Shepherd Neame Brewery (UK) and the Haacht Brewery (Belgium).

  • Area Vice President, Eastern USA

    • Mar 2002 - Sep 2008

    Coordinated sales and marketing operations across 17 states through an external importer. Launched U.S. importing operations in 2007. This included hiring a full staff complement, financial projections, legal contracts with 300+ distributors, logistics, national account and distributor business plans.

  • Director of Sales, New Brunswick

    • Mar 1998 - Mar 2002

    Hired to spearhead change to analytical consumer goods processes and grow volume in Moosehead's largest market.

• 

  Maple Leaf Foods Inc

  • Halifax, Nova Scotia

  • Director of Sales, Atlantic Canada and Quebec

    • Mar 1994 - Mar 1998
    • Halifax, Nova Scotia

    Directed Canada Bread's key account/sales team in Eastern Canada. Total annual revenue $60 million. Negotiated one of Canada Bread's largest private label contracts.

• 

  Procter & Gamble

  • Atlantic Canada

  • Retail Sales and Key Accounts

    • Mar 1989 - Feb 1994
    • Atlantic Canada

    Double digit growth in my territory every year. Grew business by 100% over a 5 year period. Received the Presidents Club Award for sales excellence across Canada.