Experience

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  Phibious

  • Ho Chi Minh City Metropolitan Area

  • Art Director

    • Sep 2022 - Present
    • Ho Chi Minh City Metropolitan Area

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  Freelance

  • Art Director

    • Apr 2022 - Aug 2022

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  T&A Ogilvy

  • Vietnam
  • Advertising Services
  • 100 - 200 Employee

  • Art Director

    • Jan 2022 - Mar 2022

  • Junior Art Director

    • Mar 2020 - Jan 2022

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  FOCUS ASIA JOINT STOCK COMPANY - a member of Omnicom Group

  • Vietnam
  • Advertising Services
  • 1 - 100 Employee

  • Junior Planner

    • Sep 2017 - May 2018

    • Accountable for multiple high net-worth accounts, liaise with senior clients to discuss and identify their advertising requirements, and manage a creative team of 3 to devise advertising campaigns that target the right audience• Conducted research on consumer insights, market and finalise the strategic approach. Lead the creative brainstorm process and consolidate into a complete proposal Recent successful pitches include:Huggies Diapers: Built brand awareness on the latest diaper’s absorbency technology. Dominos Pizza: Created brand engagement with customers upon entry into the Vietnamese market. Kotex – “Don’t let the period hold you back”: Retainer campaign

  • Producer

    • Jul 2017 - Sep 2017

    Domino’s Pizza – Saigon in Triangles and Circles • Liaised with clients to determine campaign scope, estimates and schedules • Effectively liaising with the client, creative and production stakeholders to fully understand the requirements, expectations, and vision of the photoshoot • Overseeing the efficient and timely organisation of shoots. Guiding and advising production teams on the coordination of crew, talent, location, and all logistics for a shoot as required. • Overseeing the post-production process • About the project: https://iam-tran.com/portfolio/dominos-pizza-saigon-in-triangles-and-circles/

  • Creative / Producer

    • Mar 2016 - Sep 2017

    OHUI – “Delightful Couple” - Online Sale Conversion • Created and optimised visual assets and microsite’s UX/UI for sales conversion of new products• Managed, developed and assessed the key creative visual assets created by creative team• Strategically monitored consumers online behaviour to optimise social media campaign and managed key influencers within the cosmetic industry to promote the campaign• Results: Acquired 15,000 Facebook followers and improved conversion rate from 0.8% to 6.0% within 2 months• About the project: https://iam-tran.com/portfolio/o-hui-delightful-couple/ Popeyes – Double Garlic Pepper • Led a production team, and created 3 music animated short clips on Popeyes’ product launch• Monitored social platforms and online media to enhance brand awareness and new product launch• Results: Exceeded the KPIs by 30% in both view counts and click-through rate, resulting in a 20% increase in Popeyes’ sale • About the project: https://iam-tran.com/portfolio/popeyes-vietnam/

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  AIESEC Australia

  • Melbourne, Australia

  • International Relation Manager

    • Aug 2014 - Dec 2015
    • Melbourne, Australia

    Provided customer service and guidance for exchange participants through-out their exchange process. • Facilitate preparation events Exchange Participants for over 100 exchange participants and administered 6 participants to succeed their exchange applications before their volunteer exchange• Screening applications and conduct interviews with Exchange Participants• Initiate partnership package with Asia Pacific countries in order to shorten the application process for Exchange Participants