Experience

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  Zubi Advertising Services

  • Dearborn, MI

  • Marketing Analyst

    • Sep 2005 - Present
    • Dearborn, MI

    Support Account Services and Ford and Lincoln Clients in obtaining, organizing, analyzing & interpreting Hispanic sales data on a monthly basis. Manage and report on all aspects of sales and analysis of trends using IHS Catalyst, POLK. Also assist with analysis from IHS Consumer Loyalty data, Ad Insights spend data and survey data (NVCS) from mTab research data base.

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  Ford Motor Company

  • Dearborn, Michigan

  • Marketing Analyst, Launch Coordinator

    • May 2002 - Aug 2005
    • Dearborn, Michigan

    Via Jackson-Dawson marketing agency, assisted the SUV Consumer Brand Team at Ford Motor, supporting the 2003-2007 MY Launch Programs for the Escape / Escape Hybrid. Position included coordination between Vehicle Program Teams and Product Marketing team for Consumer and Dealer publications, including Order Guides, Brochures, Window Labels, etc. Key contributor to validating product specifications. Prepared and updated launch timelines to over 150 cross-functional members, and effectively managed a fleet of 25 vehicle prototypes, coordinating with several other internal departments to support launch activities. Provided competitive vehicle line analysis and research data to support brand team presentations.

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  Shiseido (Canada) Inc.

  • Product Manager

    • Dec 1998 - May 2001

    Developed and implemented marketing programs in alignment with New York and Paris, to launch two new cosmetic lines in Canada, "CARITA" and "5S". Provided direction to Account Executives in the field to roll out launches. Developed sampling and service programs, and cost-effective brand exposure on limited budgets. Established new channels of distribution, including acquisition of retail space, assisted in coordination during construction of store and counter installations, and staffing solutions in partnership with Canada's leading department stores. Established inventory mix, and shipments with supply chain, including forecasting, purchasing and budgeting for inventory. Executed and press relations events at flagship stores to launch brands.

  • Sales Marketing Coordinator

    • Sep 1996 - Nov 1998

    Sales support role on the Shiseido brand, duties including sales and budget reporting, assisting Director in daily communications with field staff, department store retail buyers and internal departments. Budget and tracking of field staff activities. Monitored inventory levels for 150 accounts, recommended product mix strategies related to sales trends, and supported space/ location & staffing issues. Initiated and implemented a database that improved administrative operations of sales, marketing and training departments.

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  Advantex / Samplex Marketing

  • Toronto, Ontario

  • Sales Promotions Coordinator

    • Dec 1994 - Aug 1996
    • Toronto, Ontario

    Sales assistant to Director in maintaining 100+ Canadian and U.S. retail clients (Grocery, Drugstore) and 250+ packaged goods manufacturers (Food, Drug, Health & Beauty). Visited accounts to provide sales collaterals & support; evaluated program participants. Traveled to warehouses for onsite inspection of sample pack assembly. Coordinated artwork & wrote ad copy for promotional materials. Processed purchase orders, updated contracts, invoices, sales presentations and inventory spreadsheets.