Experience

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  CreativelyZA

  • Cape Town

  • Chief

    • Dec 2014 - Present
    • Cape Town

    Trading as “Creatively” since 2016, I’ve over 20 years expertise in digital brand, marketing, product and user experience with a personal interest in social innovation. Industry experience in Financial services, IT, Health, Government, and Media. I help organisations and brands to be effective and relevant in the digital economy. Practically, this may involve defining product / CX, brand / marketing, or experience strategies plus rolling out creative for campaigns, events, marketing collateral, or digital products. Bookmark Awards judge.

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  LindnrCo

  • Cape Town

  • Owner

    • Feb 2016 - Present
    • Cape Town

    LindnrCo is an effort to take my Self offline and away from my daily pressurised digital environment. Drawing and ceramics are therapeutic and unhurried, the perfect way to shut out my busy work life. Explore my work on www.lindnr.com.I design and manufacture unique handmade items - one-off drawings, fine art prints, ceramics and textiles - using playful illustrations celebrating marine and floral biodiversity.

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  CompuGroup Medical South Africa

  • Cape Town

  • Product Marketing Strategist

    • Jul 2020 - Aug 2023
    • Cape Town

    In 2020, I was contracted to provide product marketing strategy and support for Agile product teams. I now have a dual role as an advisor on marketing strategy, campaign conceptualistion, and product strategy for the portfolio.

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  FOUIR Digital Academy

  • Cape Town

  • Programme Manager

    • Mar 2021 - Jun 2021
    • Cape Town

    Conceptualise and manage a 3-month educational programme designed to empower young adults to participate in the digital economy. 80 students were trained in digital marketing and basic website design to take back to their communities. Sponsored by Abaguquli, the programme ran concurrently in the Eastern Cape and Western Cape.

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  Quantum Leap Consulting

  • Cape Town

  • Senior Business Analyst

    • Jul 2020 - Mar 2021
    • Cape Town

    Business analysis for Western Cape Government to address digital transformation during lockdown, specifically authoring a Citizen Experience Strategy for eGovernment and Integrated citizen Engagement Protocols for eGovernment for Citizens.

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  Wunderman Thompson South Africa

  • Cape Town

  • User Experience Specialist

    • Feb 2017 - Aug 2019
    • Cape Town

    As an independent contractor for Wunderman Thompson, I developed a Citizen Centricity strategy for Western Cape Government, conducted user research and evaluated the WCG portal. Co-facilitated a Human Centred Design workshop and contributed to their Design Thinking Support Tools Playbook.

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  Independent Media (Pty) Ltd

  • Cape Town

  • Product Strategist

    • Jun 2016 - Feb 2019
    • Cape Town

    Telling stories that matter in the 2nd largest newsroom in Africa, promoting local news for diverse South Africans, emphasising vernacular news, personal finance, women and youth. Founding member of Volt Africa, I acted as Strategic Operations, Creative Director, Product Manager for IOL News, and engineer of Independent Media’s Intern Programme. Campaign for #WeRemember, won Best in Social Engagement at DMA Africa, and Volt Lab was a 2018 INMA Award finalist.

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  RSAWEB

  • Cape Town

  • Programme Manager

    • 2013 - 2016
    • Cape Town

    Involved in Net Prophet since 2012, I redesigned the Sparkup! annual accelerator programme and pioneered South Africa's first live dragons-den style event, inviting industry experts, mentors and VCs to teach, inspire and invest in early stage startups from across the continent. I witnessed over 50 founding teams refine their business plans, make industry connections and secure investment.

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  Saratoga Software

  • Cape Town

  • Creative Director & Marketing Manager

    • May 2011 - Dec 2015
    • Cape Town

    I led brand and digital marketing strategies for Saratoga including PR and communications, contributing to corporate strategy, recruitment, staff retention, product development, in addition to UX on client projects. My integrated marketing approach balanced short-term campaigns with long-term community building initiatives such as the Mammoth BI conference in 2014.

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  Yola.com

  • Cape Town & San Francisco

  • Art Director

    • Feb 2008 - Dec 2010
    • Cape Town & San Francisco

    “Stop browsing. Start building.” was early-stage US startup, Yola.com’s call to action to micro-businesses around the globe to join the digital economy. Splitting my time between Marketing and Product, I ensured alignment with company vision, consistent user experience and on-brand TTL marketing collateral. I watched the company grow from a few thousand to over 4 million users.

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  FUR design

  • Cape Town

  • Creative Director

    • Sep 1998 - Feb 2008
    • Cape Town

    FUR design was a design cooperative founded by myself and two friends. Our versatile style, user centric philosophy and can-do attitude (and of course good design) earned us a stream of steady work for clients such as: City of Johannesburg, Western Cape Government, South African Tourism, Legacy Hotel Group, ArtThrob, South African Business Coalition of HIV/AIDS, M-Net, and The Mail and Guardian. I also lectured at Ruth Prowse School of Art.

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  Tracy Lindner Gander

  • South Africa

  • Artist & Curator

    • 1995 - 2005
    • South Africa

    SELECTED SOLO EXHIBITIONS2003. "AFTERDARK" at the Joáo Ferreira Gallery, Cape Town2003. "Flounce", in collaboration with Katherine Bull, at the PhotoZA Gallery, Johannesburg2002. "Flounce", in collaboration with Katherine Bull, at the Joáo Ferreira Gallery, Cape Town2000. "Babes" at The Market Theatre Gallery, Johannesburg1999. "Salt" at the NSA Gallery, Durban1999. "Babes" at BangtheGallery, Cape Town [A participant in Cape Town's Month of Photography Exhibition]SELECTED GROUP EXHIBITIONS2005. "Girls Night Out" at the Joáo Ferreira Gallery, Cape Town 2003 & 2004. Brett Kebble Art Award Exhibition, Cape Town International Conference Centre, Cape Town2002. "Aprés l' apartheid: Trois photographes d'Afrique du Sud", curated by the Gallerie Beckel Odille Boicos, Normandy, France2001. "Switch On/Off", Curated by Marcus Neustetter, at the Oudshoorn Visual Art Festival2000. "Channeltoo" at The Association for Visual Arts Gallery, Cape Town2000. "Celebrating Women" group show at Alliance Francaise, Cape Town2000. One of three artists participating in a show at the Gallerie Beckel Odille Boicos, forming part of the Paris mois de la photo1999. Collaborator with Sue Williamson & Arnold Erasmus on an interactive projection piece, Can't Forget, Can't Remember, at Joáo Ferriera Fine Art, Cape Town; for the show "Artery", curated by the Goodman Gallery1999. "Postcards from South Africa" at the Axis Gallery, New York1999. Participant in the Shuttle exchange programme and exhibition1999. "Seaing eye" at the Planetarium, Cape Town; Curators: Jenny Altschuler & Herschel Mair1998. Duo exhibition, "Stillness in Motion" at BangtheGallery, Cape TownPUBLIC COLLECTIONSBHP BillitonMTN Science InstituteSouth African National Gallery

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  MWEB

  • Cape Town

  • Senior Designer

    • Oct 1998 - Oct 1999
    • Cape Town

    I specialised in event-based campaigns and entertainment-related websites for M-Web and the Mail & Guardian, conceptualising campaigns, designing micro sites and related online advertising, and liaising with management, copywriters and developers.

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  FCB Africa

  • Cape Town

  • Digital Designer

    • Dec 1996 - Oct 1998
    • Cape Town

    I was initiated into the world of Internet design at Top New Media agency, FCB Electric Ocean. Here I learnt to hand-code HTML and CSS and I designed websites, kiosks and other TTL advertising material for blue-chip clients such as Allan Gray, Caltex, CapeSpan as well as the design of a weekly website for SABC3’s Digital Options.