Experience

• 

  Halsbury Travel Group

  • Senior Consultant and Key Account Manager

    • Mar 2019 - Present

    My role was to develop new business to support the company’s ambitious business objective of expansion through acquisition, client retention and by building a portfolio of new clients to deliver profit.

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  Topflight for Schools

  • Brighton, England, United Kingdom

  • UK Sales Manager - Ski

    • Oct 2018 - Present
    • Brighton, England, United Kingdom

    Topflight is the market leader in Ireland for school travel. I was employed specifically to set up a schools’ programme for the UK to enhance their current offering by introducing products that are attractive to English schools. The main function of my role was to generate new business which also included the full 360 recruitment cycle of staff, brochure production, marketing and sales action plans, development of a CRM system, liaising with insurance providers, product development and the introduction of a coach programme.

• 

  Equity-the school travel people

  • United Kingdom
  • Travel Arrangements
  • 1 - 100 Employee

  • Sales Manager – Specialist Travel Products

    • Oct 2017 - Aug 2018

    These products were identified as having the greatest growth potential therefore my remit was to improve the revenue and margin YOY. I worked with the Sales and Customer Service Specialists to implement a Sales Action Plan with accountabilities, proposed team and business KPIs to link with the overall business objectives, conduct weekly reviews and forecasts of performance against targets and take corrective action where necessary. Designed a reward structure to compliment and align with the KPIs, and worked with the Specialists to deliver bespoke training programmes for the sales team

  • Sales Manager - Client Retention

    • Feb 2016 - Oct 2017

    Responsible for improving the overall retention rate of the business by 10% YOY. This involved guiding, coaching and supporting a team of customer service and sales executives to ensure the clients’ needs and budgets were met whilst remaining competitive. I led a Special Project Group to help drive performance and improve customer service which included setting KPIs, conducting regular performance reviews, development of a reward structure, communicating updates and inviting feedback for improvement. The rate improved from 31% to 41%

  • Sales Manager - Tours Support

    • Aug 2014 - Feb 2016

    When STG rebranded to IL, I was promoted to this role due to the success of leading and developing my former team to deliver high performance. I managed a team of 10 sales staff, including a team leader and a senior sales person with whom I work closely to develop their people management skills.- Responsible for the sales support and customer service teams in the organisation of Educational Trips.- Responsible for the on-boarding process of all staff members.- Change management– introduced new sales and customer service processes through staff involvement and feedback.- Full L&D function to include coaching, training analysis of the team through one-to-one meetings, appraisals, observations, and feedback from colleagues in order to develop sales.- Development, coaching and mentoring of Senior Sales Person and Team Leader.- Identify ways to improve product offering through analysis of booking data, competitor activity, - CSQ results and other qualitative and quantitative feedback.- Working with financial planning on yields, pricing, margins and growth strategies.

• 

  THE SCHOOL TRAVEL GROUP LIMITED

  • Brighton, England, United Kingdom

  • Winter Sports Sales Manager

    • Nov 2000 - Aug 2014
    • Brighton, England, United Kingdom

    I undertook various Ski Sales Management roles for the business for over 14 years where I was promoted within the role to take on greater responsibility as the business developed and transformed.These roles involved - - Responsible for the full sales function, driving growth YOY by maintaining and nurturing existing business and by generating new business against targets. - Developed good customer service practices to exceed customer expectations.- Full HR remit and development of the sales teams and team leaders, including 360° recruitment cycle, learning and development, performance management and all employee relations queries.- Analysed the different commission and bonus structures within the Sales and Customer Service teams to develop consistency, relevance and engagement.- Project managed a company-wide induction and on-boarding programme for all new employees.- Set brand, team and individual KPIs and PDPs using SMART objectives and forecasted pax figures.- Development and implementation of the Ski Growth Strategy based on overall business objectives. - Produced function-based business plans (short and long term – 4 year plan) - Produced clear and timely Sales Action Plans and Marketing Plans for each sales period. - Worked with the recreational managers of large organisations, such as Sainsbury’s, Lloyds, BT and other Blue Chip Companies on their staff benefits and incentive schemes.- Project managed a cross-selling initiative to encourage schools to choose STG as their sole provider. - Yield management – Analysed hotel beds & flight seats to ensure maximum profit and opportunity.- Board-level influence through meetings and presentations.