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Bio

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Tracy Harsvik is a seasoned sales and marketing professional with 20+ years of experience in managing teams, driving revenue growth, and developing strategic partnerships. She has a strong background in category management, marketing, and business development, with expertise in multiple industries, including food and consumer goods. Tracy holds an MBA from Thunderbird School of Global Management and a BA in Business Economics, French, and Art History from UC Santa Barbara.

Credentials

  • DPI Cheese Pro
    DPI Specialty Foods
    Nov, 2016
    - Apr, 2026

Experience

    • Director of Sales
      • Nov 2016 - Sep 2022

      Drive the sales and marketing activities to achieve revenue and margin goals. Manage team of Account Managers for Safeway, Costco, Amazon Go, Amazon, Haggen, Whole Foods, across the Intermountain West Division. New business development, Vendor relations, Promotions, Category Management

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Major Account Business Mgr COSTCO
      • Nov 2004 - Nov 2016

      Drove YOY double-digit growth through targeted tactics and collaboration with Costco International, Costco Corporate, and regional buyers to offer club members high value, exclusive SC Johnson products across 8 brands.DELIVERED RECORD GROWTH:► Outpaced both SCJ's and Costco's overall revenue growth.► Applied consumer insights to create and sell exclusive products:► Secured display space in high-demand locations within Costco—including endcaps and fence—through negotiations and leveraging Costco's top promotional tools, including Multi-vendor Mailers, Costco Connection magazine, demos, and exclusive packaging initiatives. FORGED PARTNERSHIP WITH COSTCO INTERNATIONAL TO DRIVE GLOBAL PRODUCT EXPANSION:► Designed and conducted best practices training program across Global Costco sales team and collaborated with Costco International team to identify products to launch in specific clubs worldwide.► Author quarterly newsletter that highlights best practices. MAXIMIZED OPERATIONAL PERFORMANCE:► Cut shipping time by 2 weeks by negotiating and implementing backhaul agreement with supply chain management.► Exceeded forecast accuracy through consumer insights and POS data analysis for predictive modeling for future orders and new programs.

    • Global Category Manager Carrefour (FRANCE)
      • Apr 2003 - Nov 2004

      ► Transformed business through global collaboration and joint business plan that modeled best practices and assessed country-specific business needs to drive growth across 13 countries in Europe, Asia and Latin America.► Won approval from Carrefour's international marketing group to implement game-changing Air Care project. ― Developed, tested, and ultimately rolled out to 12 countries.― Drove revenue and outperformed overall company and account growth.― Gained approval for additional project for Insect Control category based on air care results. ― Earned Carrefour Global's recognition as "Best in Category Management" for Air Care and Insect Control.► Managed data sharing project between Carrefour and SCJ IS to ensure accurate, timely, and user-friendly EPOS data.► Published Best Practices booklet and results for SJC IS products for Carrefour worldwide to help grow category.

  • Painted Art Paris
    • Paris Area, France
    • Owner/Art Agent, studio tours in Paris
      • Jan 2000 - Apr 2004
      • Paris Area, France

      ► Launched company that promoted and sold contemporary art through self-designed website and Paris art tours.► Drove sales through exclusive tours of artists’ studios.

  • SC Johnson
    • United Kingdom
    • Category Manager UK
      • Feb 1995 - Apr 1999
      • United Kingdom

      ► Managed category partnerships and expanded retailer cooperation, gaining full category control at key accounts.► Implemented category management program for ASDA/Walmart. ► Initiated collaboration with Walmart on in-store consumer insights research and created purchase decision tree to guide merchandising strategies which helped significantly increase category sales. ► Developed European Category Management Program based on US best practices for U.K. and Sweden.

    • Trade Marketing Manager
      • Apr 1993 - Jan 1995
      • United Kingdom

      ► Translated marketing initiatives to roll out new product presentations to sales force across all classes of trade: grocery, pharmacy, and wholesale. ► Designed and implemented new product test market in Northern Ireland.► Managed trade promotions, merchandising initiatives, and trade press advertising.► Designed marketing collateral, visual merchandising displays, and trade exhibition stand.

    • Trade Marketing Manager | Brand Manager
      • Apr 1992 - Apr 1993
      • United Kingdom

      ► Grew business through new product development and the successful launch of new yogurt and fromage frais.► Coordinated Unilever to create private label products. ► Implemented new system to effectively monitor market trends in pricing.

  • Kettle Foods UK
    • London, United Kingdom
    • Marketing Manager
      • Jan 1991 - Apr 1992
      • London, United Kingdom

      ► Supervised all marketing activity for 50 sales representatives and 38 national distributors; served as key contact for Marks & Spencer private label development.► Created promotional plan and display program; implemented promotional activity/budget tracking system. ► Managed international packaging & business development; built export program for Germany, Sweden & France.

Education

  • 1989 - 1990
    Thunderbird School of Global Management
    Master of Business Administration (M.B.A.)
  • 1984 - 1987
    UC Santa Barbara
    Bachelor of Arts (B.A.), Economics, French, Art History

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