Experience

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  WDAF-TV

  • United States
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • Vice President/General Manager

    • May 2017 - Present

  • V.P. News

    • Feb 2013 - May 2017

• 

  SmithGeiger

  • Senior Consultant

    • Apr 2010 - Jan 2013

    Content and product development for media companies Create local news and brand strategiesLeverage social media for brand development Clearly define and communicate upcoming media and digital trends Develop presentations to address competition, growth and public relation opportunities within stations

• 

  KCTV 5

  • Kansas City, Missouri Area

  • News Director

    • Jun 2007 - Dec 2009
    • Kansas City, Missouri Area

    Direct oversight of 75 newsroom employees at CBS affiliateExecuted hard news strategy and brand that built results and grew business Revamped work flow within newsroom to maximize delivery of key message through website Developed strategies for using Facebook/Twitter to get station name in front of consumers Worked with sales to generate new revenue streams and evaluate sponsorship opportunities Managed multi-million dollar budget

• 

  KTVK

  • Phoenix, Arizona Area

  • Assistant News Director

    • Jun 2004 - Jun 2007
    • Phoenix, Arizona Area

    Promoted within companyResponsible for day-to-day operation of news department consisting of 130 newsroom personnelKey part of management team that launched total revamp of productBuilt strong relationships, managed risk and dialogue associated with new station direction

• 

  NorthWest Cable News

  • Greater Seattle Area

  • Executive News Director

    • Oct 2002 - Jun 2004
    • Greater Seattle Area

    Promoted within companyLed newsroom of approximately 60 employeesResponsible for changing strategic direction of 24 hour regional news channelPositively impacted company’s PR and brand by increasing key viewers

• 

  KTVB

  • Boise, Idaho Area

  • Executive News Director

    • May 1999 - Oct 2002
    • Boise, Idaho Area

    Promoted within companyLed newsroom of approximately 50 employeesResponsible for editorial control of the number one station and website in IdahoWorked with promotions to build community relations through print, radio and web advertising

• 

  KXTV

  • Executive Producer

    • Jun 1997 - May 1999

    Promoted to number two manager in the newsroomResponsible for executing and communicating strategic priorities of all newscasts Developed and led producers, reporters and photographers

  • Producer

    • Apr 1995 - Jun 1997

    Promoted within companyProduced and wrote weekend newscasts and station’s primary newscast at 11pm

• 

  KOTV

  • Tulsa, Oklahoma Area

  • Producer

    • Sep 1990 - May 1995
    • Tulsa, Oklahoma Area

    Produced and wrote station’s morning and 5pm shows