Experience

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  RE/MAX Associates

  • Greater Winnipeg Metropolitan Area

  • REALTOR®, SRES® - RE/MAX Associates

    • Dec 2020 - Present
    • Greater Winnipeg Metropolitan Area

    I pride myself on effectively and intelligently representing buyers and sellers in the dynamic and exciting Winnipeg Metropolitan Region housing market. As a RE/MAX Associates agent, my mission is transactional excellence and unparalleled client satisfaction. That means I will work tirelessly to ensure that your home buying or selling process is as efficient, stress-free and lucrative for you as possible. I bring to my customers a unique skill set of digital marketing expertise, local and national sales experience and financial acumen (including experience with mortgages) combined with the critical ability to negotiate and ensure my clients receive successful and seamless results in their real estate transaction(s). I have a strong drive to succeed, a desire to help others combined with a passion for real estate that has been present throughout my previous corporate roles in media marketing, event marketing / management, sports entertainment and real estate marketing and administration. Whether buying or selling I embody trust, transparency, honesty and integrity. I am very upfront and will prepare you for what to expect during your real estate journey. My job is to understand the community, its amenities, values and advantages and to ensure that you have a positive and smooth home buying or selling encounter. I will provide you with information that is current, valuable and accurate. I believe in listening to my customers, communication, education and a comprehensive marketing plan are the keys to a successful and seamless experience. I recently have obtained my SRES® designation which specializes in assisting seniors with their unique moving wants and needs. Aligning yourself with the right REALTOR® is key to a smooth and victorious transaction. Every situation is unique and requires a REALTOR® that can handle every hurdle as they arise. I am that person. I would love the opportunity to work with you on your real estate quest.

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  Manitoba 150 Host Committee Inc.

  • Winnipeg, Canada Area

  • Director of Marketing and Sponsorship

    • Mar 2019 - May 2020
    • Winnipeg, Canada Area

    This role consisted in leading development of presentation materials, heading web pages and social media profiles creation, and driving content engagement. I implemented marketing and sales plans, steered sponsorship efforts, and rolled out traditional marketing campaigns. I monitored campaigns, SEO as well as marketing activities, and ensured their alignment with brand voice and target consumer demographics. I collaborated with Director of Communications on public announcements and built strong relationships with vendors. I also led contract negotiations and tracked performance.My key accomplishments included:• Raising $1M in sponsorship as well as $2M in contra.• Successfully developing and implementing full marketing plan.• Negotiating media contracts with vendors.

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  WinnipegREALTORS®

  • Winnipeg, Manitoba, Canada

  • Vice President Marketing & Publications

    • Jul 2017 - Nov 2018
    • Winnipeg, Manitoba, Canada

    During this tenure I led and coached team, fostered collaboration across departments, and spearheaded sales and marketing activities of all print publications. I created marketing and social media policies and systems, and ensured alignment with company goals. I administered budgets, tracked costs, and established cost controls as well as expense reduction measures such as vendor contracts renegotiation. I analysed performance of marketing campaigns through key metrics, headed development of strategic plans, and educated stakeholders as well as public through tailored promotional materials. I assessed distribution operations, led complete redesign of entire website, revenue model as well as process flow, and formulated customer engagement strategies.My key accomplishments included:• Generating reduction in expenses, overachieving net profit budget by 10%.• Initiating complete redesign of Winnipeg Real Estate News across both print and digital.• Delivering 15% growth in consumer engagement in less than 6 months.• Securing additional business partnerships, leading to 50% revenue increase within 10 months.• Streamlining processes in operations department through Lean management and Kaizen principles, increasing productivity and driving continuous improvement.• Overseeing creation of WRA strategic, marketing, and operational plans.

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  Winnipeg Free Press

  • Winnipeg, Canada Area

  • Vice President Business Development

    • Feb 2015 - Feb 2017
    • Winnipeg, Canada Area

    I prospected new business development opportunities in print, production, and digital through cold calling, networking, and database leads. I assessed potential of prospect acquisitions. I liaised with 3rd party vendor Ad Taxi regarding digital selling solutions such as SEM, social media, geo fencing, and pinpoint targeting. I directed projects and monitored competitors’ activity. I also coached a team of 16 staff on sales techniques and marketing processes, monitored performance of sales executives and their allocated territories, and drove sales department improvements. Finally I set pricing structures as well as service terms, and established contracts.My key accomplishments included:• Leading ‘Homes’ website launch campaign, resulting in 20% growth in digital advertisers. • Generating 20% increase in automotive revenue in one year.• Leading digital sales and development efforts across multiple channels and platforms• Bringing in $500K digital revenue on new products.• Managing budget and forecasting process.

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  Winnipeg Blue Bombers

  • Winnipeg, Canada Area

  • Senior Director Corporate Partnerships

    • Jul 2014 - Feb 2015
    • Winnipeg, Canada Area

    In this role I managed and hired sales staff, monitored their performance, and ensured their optimum professional development through training. I oversaw contract negotiations, administered salesforce.com, and led launch of sales tool Sports Digita. I identified business opportunities, administered sales budgets and forecasts, tracked costs, and managed plans. I liaised with Marketing department regarding promotional campaigns, client contests, and branding initiatives, drove customer experience at Investors Group Field, and acted as company representative during networking events, trade shows, committees, media relations, and public speaking engagements.My key accomplishments included:• Securing partnerships with high-profile businesses, community leaders, and advertising agencies, bringing in $4M annual revenue. • Prospecting sponsorship opportunities within stadium landscape.• Developing Salesforce back-end aligned with marketing efforts and introducing Sports Digita sales tool.

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  Winnipeg Free Press

  • The Winnipeg Free Press

  • Senior Sales Director

    • Mar 2005 - Jul 2014
    • The Winnipeg Free Press

    In this position I evaluated sales and marketing performance, rolled out action plans, and improved delivery of customized customer solutions by driving communication between departments. I also hired and trained sales team, and ensured achievement of corporate sales objectives. My key accomplishment included:• Consistently delivering great level of customer service, enhancing client relationships.• Revamped sales territories and structure, resulting in immediate increase in revenue.• Created Special Projects division of the WFP, generating millions of dollars in new revenue yearly.• Enhanced digital offering to clients resulting in the creation of a digital sales department