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Traci Smith is a seasoned marketing executive with 26 years of experience in direct and digital marketing, public relations, and thought leadership. She has held various leadership positions at Fidelity Investments and Casey, Light & Associates, developing and executing marketing communications strategies for high-end programs and products. Traci holds a Bachelor of Arts degree in Advertising and Sociology from the University of Wisconsin-Madison.

Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Employee Marketing, Women Investors
      • Nov 2019 - Present

      I am responsible for our WI Employee Marketing initiatives. My primary focus is strategic marketing programs to support Women Investors.

    • Director, Brand and Product Marketing
      • Mar 2014 - Nov 2019

      Responsible for strategic marketing communications programs in support of Fidelity's Personal and Workplace Investing brand and product marketing initiatives.

    • Director, Participant Marketing Communications
      • Jun 2010 - Mar 2014

      Responsible for strategic marketing communications development in support of Fidelity's Personal and Workplace Investing participant communication initiatives.

    • Director, B2B Marketing Communications
      • Jan 2006 - Jun 2010

      Responsible for managing team of marketing communications professionals in support of Fidelity's Personal and Workplace Investing plan sponsor communication initiatives. Oversight of Fidelity's Workplace Investing branding and value proposition efforts.

    • Director, Stock Plan Services Marketing Communications
      • Jul 2004 - Jan 2006

      Responsible for managing marketing communications for the Stock Plan Services' acquisition, employer engagement and retention initiatives.

    • Communications Consultant
      • Jun 1998 - Jun 2004

      Responsible for managing custom 401(k) communication and education programs for large corporate institutional clients and their participants.

    • Director, Marketing Communications
      • Mar 1997 - May 1998

      Managed strategic marketing communications development for high-end programs, including; annual reports, capabilities brochures, corporate identity programs, packaging and video production.

    • Print Buyer / Traffic Manager
      • May 1995 - Mar 1997

      Managed production and execution of all advertising and collateral; including scheduling, bidding, print production, approval and delivery.

Education

  • 1988 - 1992
    University of Wisconsin-Madison

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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