Experience

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  Alexander's Steakhouse SF

  • San Francisco

  • Director Of Special Events

    • May 2011 - Mar 2020
    • San Francisco

    Recruited to market & sell private events ranging in size from 15-200 guests. Create marketing programs targeted towards corporate and convention business, event and meeting planners, conceirges, tour operators and wedding planners. Founding Member of the San Francisco Private Dining Venues, a group of 40 private dining managers who cooperatively share business, information and referrals.

• 

  Joe DiMaggio's Italian Chophouse

  • Special Events Manager

    • Jul 2008 - Jul 2010

    Recruited to create a private dining department with a goal of reaching $500,000 in 2009. Cultivate new business. Create marketing programs targeted towards corporate and service industries, conventions, tour operators, event and meeting planners, wedding planners. New business resource development included (3) restaurant buyouts within the first 8 months of employment representing $75,000 in incremental sales.Developed & directed hotel concierge marketing program. Since program inception, concierge referrals increased by 35%, whereby increasing overall restaurant & group dining sales.Work with PR team to develop brand awareness campaigns and event oriented promotions.

• 

  Jardiniere

  • Special Events Manager

    • Oct 2007 - Jun 2008

    Recruited to create an expanded private dining department. Responsible for cultivating new business, managing day to day banquet operations, excelling in customer service and motivating banquet staff.

• 

  bacar restaurant & wine salon

  • Special Events Manager

    • 2003 - 2007

    Directed operation of a 60 seat private dining room, which generated $1.0MM in 2007. Responsible for marketing, resource development, forecasting, customer service, community relations and staff management. Successfully cultivated restaurant buyouts adding $100,000 annually in sales. Targeted corporate, meeting planners, convention business & wedding planners which resulted in a 20% increase over sales in 2006.

• 

  Masa's

  • Special Events Manager

    • 2001 - 2003

    Recruited to create and launch a Private Dining Department for this well established, well regarded $3MM French restaurant. New business resource development resulted in (7) restaurant buyouts representing $80,000 in incremental sales in 2002. Worked with Executive Chef Ron Siegal.

• 

  Moose's Restaurant

  • Director of Special Events

    • 1993 - 2001

    Developed marketing programs targeted towards conventions, corporate and service industries, destination managers, tour operators. The creation and implementation of these programs resulted in consistent sales increases in private dining room revenues during my seven year tenure (representing a 350% increase over '93 sales).

• 

  THE UNITED WAY of the Bay Area

  • Loaned Executive - Professional Campaign

    • 1991 - 1993

    Managed, motivated and represented 25 accounts including Chevron, Clorox, Fairmont Hotels, Safeway & Shaklee Corporations, three of the Big Six accounting firms and a diverse portfolio of law firms. Raised $1.2 million. Coordinated employee and corporate fundraising campaigns, including strategy/proposal development, internal public relations, special event planning and training of employee volunteers. Developed strategy and spearheaded a successful effort to involve East Bay based law firms in the campaign, resulting in $450,000 in new revenues.

• 

  McCann Erickson

  • Account Supervisor

    • 1984 - 1989