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Tracey Denton is a seasoned marketing and sales professional with over 17 years of experience in developing and executing business strategies, leading teams, and driving revenue growth. She has held various leadership positions in companies such as Sealy, Travelhost of Coastal Massachusetts, and Kilowatts For Kids, Inc., where she has successfully increased sales, managed teams, and developed new business opportunities. She holds a Bachelor of Science degree from Wellesley College.

Experience

  • Kilowatts For Kids
    • Greater Boston
    • President
      • Oct 2012 - Present
      • Greater Boston

      Kilowatts For Kids, Inc. is a fundraising company that offers energy savings education and fundraising marketing support to k-12 schools. Our marketing and education materials are designed to be used in conjunction with a unique residual fundraising program that allows schools to raise money by e...

    • Associate Publisher
      • May 2007 - Present
      • Greater Boston Area

      Travelhost Magazine is the nation's leading in-room tourism publication. It is the go to guide for both business and leisure travelers for inside information on shopping, dining, events, and much more. The Coastal Mass issue is distributed in fine hotels across greater Boston, Plymouth, Cap...

    • Furniture and Home Furnishings Manufacturing
    • 700 & Above Employee
    • Vice President Sales and New Business Development
      • 2005 - 2007

      -A position created to explore alternative markets and expand distribution.-Acted as liaison between sales, marketing, operations, and R&D.-Completed an extensive analysis of alternative channels beyond existing mattress channels and defined the adopted growth roadmap.-Developed a "Hunter Business Group" comprised of both sales and marketing personnel.-Created a turn-key solicitation approach to aggressively pursue priority opportunites.

    • Vice President National Accounts Furniture Stores
      • 2001 - 2005

      -Responsible for sales in excess of $80 million.-Increased annual income from sales operations by 20%.-Responsible for a sales expense budget in excess of $25 million.-Managed 6 Key Account Managers and 2 Retail Sales Specialists-Exceeded annual EBITDA target by 15%.

    • District Sales Manager
      • 1999 - 2001

      -Increased regional sales from $59 million to $69 million.-Managed 12 sales representatives in 5 New England states.-Exceeded EBITDA target by 7%.-Received the National Sales Manager of the Year Award 2001.-Received the company's highest award, the Chairman's Award 2001.

    • Key Account Manager
      • 1997 - 1999

      -Increased territory sales from $13 million to $18 million.-Developed and executed a complete business strategy for the district's largest account, Jordan's Furniture, a Berkshire Hathaway Company.-Achieved the company's "Circle of Excellence" 1997 and 1998.-Received the company's highest award, the Chairman's Award 1998.

    • Territory Manager
      • 1995 - 1997

      -Expanded territory sales by 30%.-Acheived the company's "Circle of Excellence" 1996.

  • InterCall
    • Greater Boston Area
    • Account Executive
      • 1993 - 1995
      • Greater Boston Area

      -Developed new business in excess of $600,000.-Account Executive of the Month July, October, and November 1994.

    • Sales Representative
      • 1990 - 1993
      • Greater Boston Area

      -Developed new business in excess of $5 million.-Achieved the company's "Leaders Association" 1991-1993.-Rookie of the Year, 1991

Education

  • 1986 - 1990
    Wellesley College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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