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Bio

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Tra Williams is a seasoned executive with a strong background in brand management, franchise consulting, and team leadership. He has held various leadership positions in companies such as FleetForce, LAE, Inc / Lakeview Center - Baptist Healthcare, Eastbourne Brands, Petrus Brands, and Shane's Rib Shack. Williams has also written a book on entrepreneurship and has spoken at various events. With experience in franchise development, marketing strategy, and team management, Williams is well-equipped to provide expert guidance to businesses looking to expand their brand presence. As a seasoned executive, Williams has a proven track record of success in driving growth, improving profitability, and building strong teams. He is currently based in Sarasota, Florida, and is available for consulting and coaching services. Tra Williams is a seasoned executive with a strong background in brand management, franchise consulting, and team leadership.

Experience

  • FleetForce
    • Florida, United States
    • President and CEO
      • Sep 2020 - Present
      • Florida, United States

      Semi-professional training lot striper for the fastest growing chain of CDL schools in the State. Frequent purchaser of steer tires and orange cones. Hater of DEF systems and check engine lights. Tasked with ensuring reliable shade is always available on our training tracks amid my constant search for used dry vans and ways to expand the FleetForce mission. Always write it was one word and capitalize the second 'F' or draw the ire of our branding and marketing department (Note: we do not currently have a branding and marketing department so your specific ire may be delayed.)

    • Speaker and Author
      • Aug 2019 - Present

      I speak and write about how to reverse the decline of American entrepreneurship. My book Boss Brain is available now on Amazon.

    • President / Vice President
      • Aug 2013 - Aug 2019
      • Pensacola, Florida Area

      Lakeview Center's mission is "helping people throughout life's journey." We are a 60 year old Health and Human Services non-profit. Our network of vocational, behavioral and child protective services helps people who are experiencing mental illnesses, addiction disorders, disabilities, and children who have been abused or neglected. We are an affiliate of Baptist Health Care. Our vocational services affiliate, Global Connections to Employment, extends throughout the state of Florida and into 14 states and Washington, D.C. providing employment for 1700 individuals with significant physical or mental barriers to employment. We have an impact on more than 35,000 individuals each year. As the the President of Lakeview Associated Enterprises, I am responsible for selection, development, operation and profitability of all our social enterprise division that provides financial support to the mission. As a multi-unit social enterprise, LAE offsets our mission's dependence on federal and state funding while expanding margins.

  • Eastbourne Brands
    • Ponte Vedra Beach, Florida
    • Founder President
      • Jun 2010 - Aug 2013
      • Ponte Vedra Beach, Florida

      Eastbourne Brands provides turnkey franchise solutions for entrepreneurs ready to expand their brand through the franchise business model along with operational and developmental support for existing franchisors. We build a solid infrastructure around your vision and mission, and ensure longevity by implementing scalable growth and development solutions. Our current roster of existing and emerging franchisors are from a variety of industries, segments and markets.

  • Petrus Brands
    • Greater Atlanta Area
    • President - Planet Smoothie
      • Jul 2009 - May 2010
      • Greater Atlanta Area

      Provided strategic leadership and management oversight for this international franchise, awarded ‘Future 50’ by Restaurant Business and ‘Sweet 16” by Fast Casual magazine, with 125 stores in 19 states and abroad. Singularly accountable to the Board of Directors for profitable development and execution of agency-assisted global retail marketing strategies, sales strategies, operations, concept development, product development, franchise support and real estate. Solely responsible for financial planning, budget allocations, sales projections and revenue. Charged with building market share, brand awareness, proprietary product development, multi-channel distribution, and product licensing.

    • Vice President of Operations - Shane's Rib Shack
      • Dec 2007 - Jul 2009

      Executed the vision of the President and Founder of the fastest growing fast casual BBQ concept in the world, named #20 of Fast Casual magazine’s Movers and Shakers, with 75 stores in 13 states. Oversight of franchise support, store development, corporate training, on-site grand-opening training, and compliance of all new and existing franchise units, as well as profitability of corporately owned units.

Education

  • 1991 - 1995
    The University of Georgia
    B.S., Pre-Medicine/Pre-Medical Studies
  • 2011 - 2012
    Georgetown University
    Franchise Management, Franchise Management
  • 1995 - 1996
    Georgia State University - J. Mack Robinson College of Business
    Healthcare/Business Administration

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Management Consulting”

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