Okay, let’s tackle this. So Tony Paster has a broad range of skills, including e-commerce, SaaS, and business development. He also has experience in leadership, project management, and marketing. Location is Encinitas, California, which is a desirable location for executives. Considering his skills and experience, I'd estimate his hourly rate to be around $125. This is slightly lower than average for an executive with his skills, but still reflects his value in the market. Some senior executives in the San Diego area might charge upwards of $200 per hour, but Tony's skill set and experience suggest a lower rate.