Experience

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  SixthSense Experiences

  • Sydney, New South Wales, Australia

  • Chief Creative Officer (CCO)

    • Jun 2023 - Present
    • Sydney, New South Wales, Australia

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  Shufflemedia Productions

  • Sydney, Australia

  • Director

    • 2015 - Present
    • Sydney, Australia

    Shufflemedia provides stunning, HIGH IMPACT, creative communication experiences through all digital mediums. From original inception to project managed delivery, Shufflemedia prides itself on storytelling that makes meaningful connections through world-class innovative design and technical execution. Experts in community engagement and digital experimentation, our studio hums with an artful activity where we continuously push the envelope of what is creatively and technically possible. We often run event adventures into interactive arts and music and work with talented pioneers riding the razor’s edge of emerging inventiveness in the digital techniques. We work with a variety of technologies, ranging from Graphic Design, Motion Graphic, Web Development, and Mobile Apps right through 3D Animations, audio-reactive building projections and experiential installations triggered by movement.CGI PRODUCTION / WEB DEVELOPMENT / MOTION GRAPHICS / SOCIAL MEDIA CAMPAIGNS / GRAPHIC DESIGN / INTERACTIVE INSTALLATIONS / PHOTOGRAPHY / VIDEO PRODUCTION / CREATIVE DIRECTION / BRANDING / ADVERTISING / EXPERIENTIAL ACTIVATIONS / GENERATIVE ART

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  Xphyr Brand Experiences

  • Balmain, Sydney

  • Creative Director

    • Apr 2011 - Apr 2014
    • Balmain, Sydney

    • Design and execute experiential branding events • Google Australia experiential event producer • Creative direction for client requirements• Designing promotional materials (including digital, online, TV and radio)• Team Management, Training & Supervision• Managing, supervising & training the creative team• Managing budgets (including internal budgets and client budgets)• Building systems and processes for the creative department and team• Researching & developing technical products and the latest trends

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  Avant-Garde Events Pty Ltd

  • Sydney, New South Wales, Australia

  • Digital Producer and Art Director

    • Oct 2009 - 2011
    • Sydney, New South Wales, Australia

    Designed and produced monumental 3D Video Mapping Installations, Designed various posters and flyers, Provided Art Direction Support for special events,Performed Live as Video Jockey (VJ Aureal),Multimedia consultant,

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  Safe & Sound CA

  • Caracas, Venezuela

  • Multimedia Specialist / Digital Producer

    • May 2006 - May 2010
    • Caracas, Venezuela

    Generated a portfolio of new clients and services expanding the company’s reach in interactive entertainment,Alternative Advertising and new technologies development. Designed and produced a variety of branding products for mass production and targeted advertising for major international brands, with highly profitable outcomes and industry’s recognition. Developed and produced pioneering large audio visual installations in private and cultural events implementing large scale architectural video projections, 3D video Mapping, motion sensor interactive image manipulation and synchronized audio at 7.1 surround sound design. Participated in the Bicentenary festival of Caracas City in Venezuela exhibiting the installations in one of the most relevant historical monument and heritage buildings in the country. Also gained industry’s recognition as pioneer installation artist by producing the first monumental 3D Video projections exhibition in the region with its origins in 2002.

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  Tkrea Publicidad CA.

  • Caracas, Venezuela

  • Advertising Consultant / Creative Director / Associate

    • Jan 2006 - Nov 2008
    • Caracas, Venezuela

    Provided marketing and advertising solution for the companyʼs client portfolio• Directed a team of designers and producers from concept to production and implementation in all specialevents, expos and exhibitions• Developed alternative brand signage, product placement, point-of-purchase and BTL advertising• Maintained the print and online graphic image of the companyʼs brand, products and servicesRelevant Brands: Mercedes-Benz, Revlon, Herbalife, Coleman, MAC, Oster and American Airlines.Achievements:• Worked with a wide range of products gaining experience in marketing strategies and alternative advertising for signage,POP and BTL products.• Expanded the companyʼs client portfolio and services for a larger area of products and provided training to thecompanyʼs employees in multimedia system, optimizing the internal communications network and integration of thevarious departments within Tkrea Publicidad.

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  Pernod Ricard Corporate Communications.

  • Caracas Area, Venezuela

  • Alternative advertising and experiential branding producer

    • Mar 2002 - Jan 2008
    • Caracas Area, Venezuela

    Provided advertising solution for specific advertising campaigns of prestige liquor products• Designed and produced digital signage of 6 major products for sponsored bars and restaurants• Performed live as DJ and Installation Artist in several branding special events for six continuous yearsRelevant Brands: Absolut Vodka, Chivas Regal, Something Special, Ballantines, kahlua, Malibu and Wyboroba.