Okay, let’s tackle this. So Tony has 24 years of experience in retail, which is a good amount of time to build expertise. However, his role is primarily sales-focused, which might not command the highest rates. Location is Baltimore, MD, which is not a major hub for retail. Industry standards for sales professionals in retail typically range from $20 to $50 per hour, depending on experience and location. Considering Tony's 24 years of experience, I would estimate his rate to be around $75 per hour, on the higher end of the range.