Experience

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  Gray Television

  • Director of Corporate Research

    • Nov 2022 - Present

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  Screen Engine/ASI LLC

  • Greater Los Angeles Area

  • Senior Vice President Research

    • Jul 2019 - Nov 2022
    • Greater Los Angeles Area

    Senior Vice President, Research - Media News Group at ScreenEngine / ASI. The News Group focuses on providing both national and local news divisions with research-based insights to help them effectively reach and retain their viewers. The Group relies on a variety of methodologies and tools to get results from research projects including, market landscape and brand studies, talent and promo research, content dial-testing with focus groups, as well as digital/mobile usability studies.

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  SimpleOpinions

  • Westlake Village

  • Executive Vice President

    • Jul 2017 - Jul 2019
    • Westlake Village

    Executive Vice-President of Research Strategies for Simple Opinions. We specialize in providing the most applicable, actionable and understandable research and results for our clients. Our goal at Simple Opinions is 100% centered around our clients - what they need, how they need it, when they need it and ultimately providing results that clients of all levels of experience can understand and effectively act on. We have experience and expertise across platforms and work with clients locally, nationally and internationally.

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  SmithGeiger

  • Westlake Village

  • Vice President Research Strategies

    • Jun 2005 - Jul 2017
    • Westlake Village

    Vice President of Research Strategies for SmithGeiger, a media research and consulting firm in Westlake Village, California. As a senior research analyst and consultant for the company, wasvresponsible for design, implementation, execution and presentation of qualitative and quantitative research projects across a variety of media platforms and companies. Clients included ESPN, Raycom Media, ABC, NBC, FOX Sports, YouTube, NFL Network, Scripps, SPEED, TV Guide Network, Comcast, TV Land, COX, Belo (Tegna) and The WWE. Also moderated focus and dial test groups and consulted local television stations and cable networks and consulted as many as 11 local stations in addition to performing research duties. Software work included Microsoft Office with extensive Power Point and Excel along with SPSS.

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  ABC Television

  • Burbank

  • Director, Affiliate Relations Research and Development

    • Apr 2004 - Jun 2005
    • Burbank

    Director in the ABC Affiliate Research Department, which is a part of the Affiliate Relations Team. Manage 3 analysts and an intern with all daily activities and projects. Responsible for all proposed affiliate research, potential station switch evaluations and analysis, as well as handling requests for ABC and Disney executives.Primary duties included complex financial and ratings analysis for prospective affiliates. Software work includes WRAP, Galaxy, SQAD, BIA and all Microsoft Office programs, especially Excel.

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  The WB Television Network

  • Burbank

  • Research Manager

    • Mar 2001 - Apr 2004
    • Burbank

    Managed the Affiliate Research arm of The WB research department. Created all presentations for distribution and maintenance of current and prospective WB affiliates. Responsible for all local ratings reports and databases. Worked extensively with WRAP Overnights and WRAP Sweeps, along with all Microsoft Office programs, particularly PowerPoint, Excel and Word. The WB Research Department was given the company’s highest honor, The Froggy, as part of the 2002 Fall Launch.

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  Dreamworks TV

  • Studio City

  • Non-Network Television Management

    • Jun 2000 - Dec 2000
    • Studio City

    Full time consulting position in research arm of DreamWorks Television. Job duties include the production and research of presentations for the sale of DreamWorks programming to other media outlets. Also responsible for creation of ratings tracks and procurement of psychographic data. Number two position in a five-person department (there are no job titles at DreamWorks).

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  KCOP Television

  • Hollywood

  • Sr. Manager - Research and Marketing Services/Manager of Research

    • May 1998 - May 2000
    • Hollywood

    Job duties include managing all research and marketing presentations for use by Local and National Sales teams, Programming, News and First-Run Programming. Also in charge of content and design for UPN13.com Fun Guide, Programming and contest pages. Produce station presentations from start to finish, including writing, research, design and presentation. Maintained all research program tracks and databases, initiated contests and sales promotions and aided Creative Services in implementation of strategies. Oversee analyst and assistants and oversee all dot-com advertising pitches and presentations. Involved with planning and execution of all sales and scheduling decisions.

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  KCAL Television

  • Hollywood

  • Manager of Sales Research and Programming

    • Jun 1997 - May 1998
    • Hollywood

    Job duties included day-to-day research management of entire KCAL sales department, and the 12 national sales outlets of Young Broadcasting. Extensive pitch writing for all programming and the 10 sports franchised they carried. Reported on major primary research study of local news preferences that lead to overhaul of news, resulting in a 33% increase in news viewership over a one-year period. KCAL showed immense growth during this year, rising from 7th in the market to 3rd. Also worked with programming in scheduling and program acquisition. Computer work included Adobe Photoshop, PowerPoint, Excel, Word, CMR, MRI and Scarborough, TVScan and Nielsen.

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  Warner Bros. Television

  • Burbank

  • Network Research Analyst

    • Jan 1996 - Jun 1997
    • Burbank

    Job duties included preparation of ratings and ratings reports for Warner Bros. Network Television programs and employees. Participated in extensive Primary Research projects and audience study. Maintained al program tracks and ratings information. Computer work included Nielsen Micronode, Excel, Word, Claris, Photoshop and MRI.

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  WITI - TV 6

  • Milwaukee, Wisconsin

  • Chief Sports Producer

    • May 1990 - Jun 1995
    • Milwaukee, Wisconsin

    Sports Producer for 9-person department. Ran day-to-day operations, scheduling, budgets and work assignments for local news station. Also produced three weekly programs, Talking Sports, Talking Packers and the Kevin O'Neill Show, along with Milwaukee Mustang Preseason Arena Football. Received an Emmy for Sports production in 1994 for Talking Sports. Started as an intern in 1990 and promoted three times, becoming Chief Sports Producer in 1992.