Experience

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  Investment Territory

  • Darwin, Northern Territory, Australia

  • Senior Director Investment Attraction

    • Apr 2022 - Present
    • Darwin, Northern Territory, Australia

    Creating awareness of the investment potential in the Northern Territory.

• 

  Northern Territory Government

  • Australia
  • Government Administration
  • 700 & Above Employee

  • Acting Director,Strategy and Governance

    • Mar 2021 - May 2022

  • Acting Director, Arts NT

    • Aug 2020 - Mar 2021

• 

  NT Major Events

  • Northern Territory, Australia

  • Chief Commercial Officer

    • Jan 2019 - Jan 2020
    • Northern Territory, Australia

    Responsible for strategy, event development and acquisition, as well building capability of capacity of events to engage communities, but importantly drive visitation. A key focus has been local event development and growth through grant funding to build capability and capacity, and establishing evaluation benchmarks to ascertain the true impact of an event/s from a social, environmental and economic perspective. Key results:• revenue growth from $5m to $40m within a three year period, reflecting an increase in NTMEC delivered, partnered and funded events. In 2016, there were 28 events, in 2019 the number of events had grown to 110 • event grant funding increased from $1.2m to over $6.0m in under three years, including the establishment of governance and reporting structure• secured $5.5m in funding to support new initiatives and events• initiated and established event evaluation framework and research across all Territory events• increased interstate visitation for key events by 25% through focused marketing strategies and tactical campaigns• established event development strategy, as well as the marketing strategy and event portfolio communications plans • strong community engagement, including retail association and tourism operators advocacy, as well as ensuring opportunities for community participation

• 

  Northern Territory Major Events Company

  • Darwin, Australia

  • Director, FestivalsNT

    • Nov 2016 - Jan 2020
    • Darwin, Australia

• 

  Territory Insurance Office (TIO)

  • Darwin, Australia

  • Senior Manager, Marketing

    • Nov 2013 - Nov 2016
    • Darwin, Australia

    Responsible for developing and managing the strategies that support TIO's growth objectives, ensuring we deliver against our purpose of 'building confidence and resilience in the Territory'. Importantly, understanding the environment in which we operate and being customer entric in our approach.

• 

  Open Universities Australia

  • Melbourne, Australia

  • Director, Brand Communications and Marketing and Acting Executive General Manager Student Experience

    • Aug 2012 - Nov 2013
    • Melbourne, Australia

    Responsible for the strategic development of OUA’s brand positioning, marketing strategies to deliver enrolment and revenue targets throughout the year. The business has evolved from a single brand offering to four new product brands launching by end of 2013. Managed a team of 22 marketing professionals.

• 

  National Australia Bank

  • Docklands, Victoria, Australia

  • Head of Marketing Communications, Business and Wholesale Banking

    • Jul 2011 - Sep 2012
    • Docklands, Victoria, Australia

    Responsible for developing and implementing the marketing communications strategy across multiple businesses and customer segments, reflective of key insights and ensuring the ability to deliver revenue targets. This has included the development of a new positioning and communications platform for all marketing communications activity. Managed a team of 16 and extensive stakeholder engagement

• 

  ANZ

  • Australia
  • Banking
  • 700 & Above Employee

  • Head of Marketing Integration

    • Sep 2009 - Feb 2011

    Responsible for establishing and managing the regional and country marketing teams to implement the integration of selected RBS retail, wealth and commercial businesses in Philippines, Vietnam, Hong Kong, Taiwan, Singapore and Indonesia.

  • Senior Marketing Roles, ANZ

    • Aug 2007 - Sep 2009

    Senior Marketing Manager, Agribusiness and Business BankingEstablished functional marketing team to meet the requirements of two very distinctive businesses. Marketing strategies based on identifying key customer segments, understanding core and lead products and understanding media consumption and behaviour drivers.Head of Marketing, Regional, Rural and Small Business

  • Marketing roles, ANZ

    • Feb 2001 - Aug 2007

    Marketing Communications Manager - ANZ Home LoansManager, Group Sponsorship and Events

• 

  Victorian Government

  • Victorian Government

    • Mar 1993 - Jan 2001

    Roles included:Events and Projects Director - Centenary of FederationManager, Special Events - Protocol and Special EventsManager, Public Program - Office of the Hon. Jeff Kennett

• 

  Federal Politics

  • Parliament House, Canberra

  • Media - Leader of the Opposition, Office of the Hon. John Hewson, MP,

    • Mar 1990 - Mar 1993
    • Parliament House, Canberra