Experience

• 

  Bntouch Mortgage Crm

  • United States
  • Software Development
  • 1 - 100 Employee

  • Marketing Director

    • Jun 2020 - Mar 2025
    • Remote

    Developed comprehensive marketing plans in alignment with overall business goals and objectives.
    Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
    Created content and promotional materials to drive engagement and conversions.
    Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
    Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
    Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
    Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
    Implemented bid management strategies to maximize budget efficiency and achieve client goals.
    Presented at industry conferences and webinars as a subject matter expert in PPC strategy and execution.
    Streamlined internal processes for managing PPC accounts, improving overall efficiency within the department.
    Promoted brand visibility by contributing well-researched articles to various online publications within the industry niche Blog SEO.
    Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
    Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
    Increased website traffic by developing and implementing a comprehensive SEO strategy.
    Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
    Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.

• 

  Arizona Family Florist

  • United States
  • Retail
  • 1 - 100 Employee

  • Marketing Director

    • Jan 2017 - May 2020
    • Deerfield Beach, FL

    Content Marketing: Creating and distributing valuable and relevant content to attract and engage target audiences
    SEO: Implementing strategies to improve website visibility and rankings on search engine results pages
    Keyword Research: Identifying and selecting relevant keywords to optimize website content and paid advertising campaigns
    Email Marketing: Creating and implementing email campaigns to nurture leads, engage customers, and drive conversions
    Marketing Automation: Utilizing tools and software to automate marketing tasks and workflows for increased efficiency
    Online Reputation Management: Monitoring and managing online reviews, feedback, and brand mentions to maintain a positive brand image
    PPC: Managing pay-per-click advertising campaigns to drive targeted traffic and increase conversions
    Google Ads: Creating and optimizing ads on the Google advertising platform for improved visibility and conversions
    Meta Advertising: Utilizing techniques and strategies to improve web page visibility and click-through rates
    Microsoft Bing Advertising: Managing advertising campaigns on the Microsoft Bing search engine to reach a wider audience
    Social Media Management: Developing and executing social media strategies to build brand awareness and engage target audiences
    Google Analytics 4: Analyzing website data
    KPI's: Setting and tracking key performance indicators to measure the success of marketing campaigns and strategies
    Lead Generation: Implementing strategies and tactics to generate quality leads and drive business growth
    Utilize SEO techniques to optimize blog content for visibility and rankings

• 

  Coral Springs Auto Mall

  • United States
  • Motor Vehicle Manufacturing
  • 100 - 200 Employee

  • Marketing Manager

    • Aug 2009 - Jan 2017
    • Coral Springs, FL

    Collaborate with team members and clients to achieve marketing goals
    Strong analytical and problem-solving skills
    Excellent written and verbal communication abilities
    Blog SEO
    Continuously analyze and improve marketing strategies
    Social Media Management and Promotions
    Maintaining a strong online presence and engage with followers on social media platforms
    Develop and implement customer retention strategies
    Collaborate with graphic designers and content creators to produce compelling marketing materials
    Develop and implement PPC advertising campaigns on platforms like Google Ads, Meta Ads with maximum visibility and relevance for targeted keywords
    Determine appropriate media outlets for radio and television ads and negotiate advertising placements
    Work closely with the community to establish positive relationships and enhance brand awareness through community relations initiatives
    Evaluate the success of marketing events and campaigns, gather feedback, and provide recommendations for future improvements