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Tom Renk profile image

Tom Renk

Owner at Designcog
Intro Book
Seasoned brand expert delivering brand transformation and growth.
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Location
United States, US
Skills
  • Brand Creation
  • Brand Expansion
  • Brand Promotion
  • Brand Design
  • Concept Design
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Bio

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Tom Renk is a seasoned brand expert with 23 years of experience in brand creation, expansion, promotion, and design. He has led various companies, including Designcog, Sigma Designs, Thomson, and General Electric, in reinventing brand images and achieving significant market share increases. Tom holds a BA degree from Purdue University.

Experience

  • Designcog
    • United States
    • Owner
      • May 2001 - Present
      • United States

      Designcog succeeds by engaging the customer through the attraction of the brand experience. Designcog creates, expands and promotes brands. Designcog produces research, strategy, multi-disciplinary design and marketing solutions for all consumer touch points of brand, concept, environment, graphi...

  • Sigma Designs
    • Creative Director
      • Apr 2003 - Apr 2005

      Reinvented the brand image including logo, annual report, all print promotional materials and initial website theme. Developed and designed all types of digital products for many overseas Sigma partners.

  • Thomson
    • Principal designer
      • May 1990 - May 2001

      Brought RCA brand back to prominence in design. Initiated overhaul of all aspects of brand image. RCA saw a 20% market share increase with 12 top retail sellers I designed. Created advanced concept development group to set brand directions. Created departments for brand promotion in exhibit, adv...

  • General Electric
    • Senior designer
      • Feb 1989 - May 1990

      Responsible for all aspects of Television, remote control and VCR design programs from concept to production. Design of over 20 products encompassing 70% of all company television related products sold. 5 top retail sellers and 20% market share increase.

Education

  • 1980 - 1985
    Purdue University

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Industry Focus. “Design”

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