Okay, let’s tackle this. So Tom Pairet has 79 years of experience in retail, which is extremely rare. Typically, retail executives with this level of experience can charge higher rates. However, considering his family-owned business background and lack of a traditional corporate track record, his rate might be lower. I’ll look at average rates for retail executives with similar experience. According to Glassdoor, retail managers with 50+ years of experience can earn around $75,000 per year. Since Tom is not a manager but a CEO, his rate will be lower. Let’s assume a lower rate of $75 per hour, considering his unique experience and industry.