Bio
Credentials
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Inbound Certification
HubSpotMay, 2014- May, 2026 -
Certified Agency Account Executive
Second WindNov, 2013- May, 2026 -
Google Analytics Individual Qualification (IQ)
GoogleDec, 2012- May, 2026
Experience
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Senior Manager
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Stansberry Research
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Baltimore, Maryland Area
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Senior Manager
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Oct 2014 - Present
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Baltimore, Maryland Area
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Mindgrub
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Baltimore, Maryland
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Senior Account Manager & Digital Strategist
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May 2018 - Dec 2018
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Baltimore, Maryland
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Director of E-Commerce & Operations
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Apr 2016 - May 2018
Managed and oversaw marketing and operations for this award-winning men's shaving startup brand based in Austin, TX driving $1M+ in online sales (2nd hired full-time employee). Managed all e-commerce operations including a la carte and subscription-based sales (Shopify, ReCharge, ShipHero, Am...
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing & E-Commerce Channel Manager
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Jan 2014 - Sep 2014
Made the transition from Account Manager for Groove's Managed Online Services division to spearheading all internal marketing efforts for the agency. Overall, I was responsible for the development and execution of clearly defined marketing strategies to support business growth and enhanced brand awareness while liaising between Groove's leadership, development and design teams. The tools that I primarily used on a day-day basis included HubSpot (landing page creation, emails, list management, marketing campaign management) and WordPress (blogging, site content development, SEO). I also lead communication for our major e-commerce partner relationships with organizations like Magento, Shopify, Listrak, Nexcess, and SearchSpring, as well as managed all planning and marketing strategy for annual conferences like Internet Retailer, Magento Imagine, and Inbound, for which we were a sponsor.My role also allowed me to on-board, train, and manage an Internal Marketing Specialist.
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Account Manager | Marketing & E-Commerce
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Dec 2012 - Dec 2013
Worked within the Managed Online Services division at Groove which happened to be the fastest growing unit of the business across 2013. At a high level , I was responsible for the management and strategic growth of current client relationships. In terms of day-day, I liaised between my clients and Groove’s internal teams that consisted of Digital Marketing, Creative & Design, and Development/ Technical Support while managing the planning and oversight of all tasks that fell within each client's respective retainers. I was also responsible for technical requirements gathering and the drafting of formal statements of work for any and all side projects. While each of my clients were unique in their engagements with Groove, the services and projects that I primarily oversaw included conversion rate optimization, website design + development (Magento, Shopify, HubSpot, WordPress), and SEO + Paid Advertising + Social Media + Content Development + Inbound Marketing management.
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Localist.com
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Canton (Emerging Technology Center)
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Account Manager | SaaS
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Jun 2012 - Dec 2012
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Canton (Emerging Technology Center)
I served as an account manager for this (then) Baltimore tech SaaS startup and generally acted as a liaison between the development team and current/ prospective partnerships through a variety of roles that included but were not limited to business development, sales, client engagement, product w...
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Supervisor, Technical Recruiting
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Mar 2012 - Jun 2012
Oversaw a team of 6 Technical Recruiters; worked closely with the Recruiting Director in a variety of ways that included but were not limited to establishing Recruiting dept. Key Performance Indicators, assisting with the hiring and training of new staff, and providing ongoing monitoring, measuring, training, and development for current staff.** Accomplishments **★ Spearheaded the development of a brand new beta ACI Recruiting Training Manual which covered the full-lifecycle recruiting process and focused heavily on integrity-based sales/recruiting.
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Technical Recruiter
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Oct 2011 - Mar 2012
Managed full-lifecycle recruiting for IT Professionals in the greater Baltimore area with a focus on direct hire openings within the commercial sector; clients served included Videology Group, Double Positive Marketing Group, Laureate Education, Groove Commerce, Sylvan Learning, Constellation Energy, among others. ** Accomplishments **★ Promoted to a Supervisor role within first 6 months at company and in the staffing industry, tasked with overseeing a team of 6 Technical Recruiters.★ Successfully landed 15 candidate placements through a combination of contract, contract-to-hire, and direct hire openings (Q1, 2012).★ Earned an Interview/ Placement ratio of 1.67 (Q1, 2012).
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Constellation
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Baltimore, Maryland Area
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Business Analyst Internship
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Jul 2011 - Oct 2011
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Baltimore, Maryland Area
Supported both the Director of Project Management and the Program Manager for the Technical Solutions team of Constellation Energy Group (CEG) within the Demand Response (DR) division. Responsibilities included but were not limited to managing Data Quality exercises developed as a prerequisite fo...
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United States
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Higher Education
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700 & Above Employee
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Resident Assistant
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May 2009 - May 2010
Oversaw a building of 48 students; greeted residents while managing an organized clubhouse; spoke with prospective visitors and led scheduled tours around property; answered any questions regarding housing policy, lease contracts, and/or other general information about the apartment complex which housed 890 students each semester; created and modified documents used for both advertising and formal communications; managed office/clubhouse during evening and weekend hours, among other general clerical duties such as answering telephones, faxing, photocopying, mailing, and filing.** Accomplishments **★ Recipient of the "Best New RA" award.★ Spearheaded the largest and most successful Fall season canned food drive in property history.★ Led my community (University Park) in the Salisbury University Housing Department's annual week-long 'Spring Olympics' games to a 3rd place finish out of 16 communities (compared to a 14th place finish in previous year).
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Student Ambassador
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Oct 2008 - May 2010
Conducted walking tours around campus for families and prospective students while encouraging them to make SU their college choice; answered questions regarding academic programs, extracurricular activities, and campus life at SU; managed SU information booths during open houses and other Admissions Dept. events.
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Student Senator
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Aug 2008 - May 2010
Acted as liaison between Salisbury University students and the Student Government Association (SGA) Executive Board; served on the SGA President's University Affairs Team; served on the Faculty Senate's Government Relations Committee; communicated both student and individual concerns to the Speaker of the Senate; attended all SGA Forums, Senate and Joint Sessions each month; voted on the recognition of new student organizations as well as on the appropriation/disbursement of student activity funds to current registered student organizations.
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Resident Assistant
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Apr 2008 - May 2009
Oversaw 2 buildings for a total of 44 students; provided direct paraprofessional advising while acting as liaison between residents and the Department of Residence Life; developed and implemented educational, social, and civic-engagement programs; managed a business office during after-hours and on weekends; assisted in the interviewing, hiring, and training of new staff members; served on the Dept. of Residence Life's Sustainability Team while leading eco-friendly initiatives around campus; contacted and utilized other campus departments when needed; and managed various administrative duties such as maintenance requests, incident reports, and room transfers.** Accomplishments **★ Recipient of the "Programmer of the Year" award.★ Led my community (Dogwood) in the Salisbury University Housing Department's annual week-long 'Spring Olympics' games to a 4th place finish out of 16 communities (compared to a last place finish in previous year).
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University System of Maryland Student Council
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Maryland statewide
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Council Member
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Aug 2008 - May 2009
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Maryland statewide
Represented Salisbury University's student body while convening with a council of Representatives from each degree-granting institution within the University System of Maryland once per month during the school year; provided input to former Chancellor William Kirwan and the Board of Regents o...
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Sports Editor
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Aug 2005 - May 2006
Worked as a Sports Editor for this student newspaper. Tasks included managing a staff of writers/journalists, delegating article assignments, editing/proofing all submitted articles as well as the layout of the Sports section, writing my own feature editorials, among other similar duties.
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Education
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2006 - 2010Salisbury University
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2002 - 2006Loch Raven High School
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