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Tom Mort
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- Brand Development
- Market Research
- Integrated Marketing
- Digital Strategy
- Digital Marketing
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Bio
Experience
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Mad Mex Fresh Mexican
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Sydney, New South Wales, Australia
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Senior Marketing Manager
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Jan 2020 - Present
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Sydney, New South Wales, Australia
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M&C Saatchi Sport & Entertainment - Australia
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Sydney, Australia
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Account Director
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Aug 2015 - Jan 2020
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Sydney, Australia
Clients: Woolworths, Dan Murphy's, Insurance Australia Group (NRMA Insurance, SGIO, SGIC), Reebok, SuperBru and Coca-Cola Amatil. Highlights: - Woolworths ‘Feeding your Hunger for Footy’ AFL campaign- Woolworths ‘Grown for Gold’ Commonwealth Games campaign- Dan Murphy's 'There's always more to discover' brand campaign- Football, NRMADE Better training app- Western Sydney Wanderers Backyard Challenge content series- NRMA Insurance, ‘Ultimate Bronco’ campaign- SGIO ‘Surprisingly Good Goal’ campaign- ‘Meanwhile in Reebok’ content series- SuperBru NRL campaign
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Banjo Advertising
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Sydney, Australia
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Senior Account Manager
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Feb 2013 - Aug 2015
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Sydney, Australia
Clients: Nando’s, HIA, Hills Ltd., Australian Turf Club, Betta Home Living, Santos, St James Ethics Centre and Crown Resorts. Highlights:- Corporate rebranding and repositioning of Hills Ltd.- Key product and trade launches across the Hills group- Coordination and management of Hills presence at the Better Homes &Gardens Expo (trade and consumer)- Launch of Hills Innovation Centre- Hills Good Design Awards Sponsorship- Fielders Sales Incentive Program- Nando’s Eat Interesting campaign- Nando’s Mango & Lime and Wing Roulette product launches- Santos brand campaign - St James Ethics Centre repositioning- Ethics Quarterly publication
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Ogilvy & Mather
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London, United Kingdom
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Account Manager
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Mar 2010 - Feb 2013
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London, United Kingdom
Clients: SC Johnson, BAT (British American Tobacco) and Motorola. Highlights:- Category Thought Leadership (CTL) program for SC Johnson- Mr Muscle “Splash” integrated campaign- Duck Mothers Protection integrated campaign- Raid MIB3 campaign- Mobi launch campaign: a new dissolvable Tobacco alternative- Management of all activity for a major product launch - Vogue Cigarettes UK- Strategy and content development for the launch of Pall Mall “Click On”- Development and management of UK Trade Conference – the largestregional conference for BAT
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McCann Worldgroup
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Sydney, Australia
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Internship
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Jan 2008 - Dec 2008
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Sydney, Australia
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Education
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2023 - 2023Marketing Week Mini MBA with Mark Ritson
Mini MBA in Marketing -
2013 - 2013
Adschool - The Communications Council
Brand Experience Strategy, Brand Experience Strategy -
2006 - 2009
University of Wollongong
Bachelor of Commerce (B.Com.), Marketing and International Business -
1998 - 2005
Newington College
Secondary School
Suggested Services
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Industry Focus. “Food and Beverage Services”
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