Experience

• 

  Minthorn Direct

  • Owner

    • 1999 - Present

• 

  Zones, Inc.

  • VP of Advertising

    • 1993 - 1999

    Driving force behind Mac/PC Zone national catalog/trade pub advertising that helped Zones, Inc. increase sales from $25 million to $500 million in three years. Annual marketing budget $20 million.Developed look, feel, and messaging for all Zones catalogs and trade pub ads. Provided day-to-day creative direction to in-house creative teams for 300 catalog pages per month. Oversaw cross-functional catalog team of 120 in marketing, creative, merchandising, and accounting departments. Developed branding, marketing, and merchandising strategies for Zones e-commerce website launch that drove sales from $0 to $50 million in twelve months.

• 

  Manus Direct

  • VP and Executive Creative Director

    • 1988 - 1993

    Seattle-based company was one of the top 25 U.S. direct marketing agencies. Manus was the DM agency of record for Autodesk, Holland America Line, and Paccar Parts. Creative team won two coveted Silver Echo awards in the Direct Marketing Association’s international competition for creative excellence.

• 

  Unicover Corp.

  • Director, Creative Services

    • 1980 - 1988

    Wrote and directed a heavy volume of mass-market print ads and direct mail featuring Fleetwood First Day Covers, Fleetwood Collector’s Plates, collections issued by the National Wildlife Federation, and collections of postage stamps issued by China, France, Israel, Germany, and Sweden.

• 

  Omaha Steaks

  • Marketing Manager

    • 1973 - 1980

    Successfully positioned fine-quality meats from the company’s restaurant supply division as consumer gifts and business incentives in national print ads, catalogs, and direct mail. Helped launch the company’s thriving direct marketing division (2007 sales exceeded $320 million) and made Omaha Steaks a well-known brand.