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Bio

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Tom Midgley is a seasoned copywriter and communications expert with a proven track record of delivering high-impact campaigns for top brands. Native English speaker with limited working proficiency in French. Midgley has honed his skills in London, where he has worked with notable companies such as Abel & Cole, The Game Slate, and HMV Retail Ltd. He holds a Bachelor of Arts degree in English Literature & Creative Writing from Royal Holloway, University of London, and a City & Guilds TIGA Diploma in Computer Game Design from Train 2 Game.

Experience

    • United Kingdom
    • Retail
    • 200 - 300 Employee
    • Mid-Weight Copywriter
      • Jul 2022 - Present

      - Concepted and pitched copy, strategy and design for numerous print media projects. Examples ranged from customer retnetion and loyalty (vouchers, gift notes), customer acquisition (direct mailers, leaflets) and seasonal catalogues (Christmas, Easter, newsletters).- Helped guide multiple rebrands and changes in tone of voice through workshops, training sessions and presentations. Took an active role in updating existing content with new brand guidelines.- Managed freelancer workload during busy periods or during staff absences. Guiding freelancer input to follow updated brand guidelines and applying a rigorous copy-editing process to submitted work.- Led the copywriting for all organic social media content, from shortform captions to campaign content supporting cross-platform announcements.- Established and maintained ongoing team socials to boost connectivity, creativity and morale.

    • Junior Copywriter & Social Media Assistant
      • Aug 2020 - Jun 2022

    • Junior Copywriter
      • May 2020 - Aug 2020

    • Customer Service Agent
      • May 2018 - May 2020

  • The Game Slate
    • London, United Kingdom
    • Article Writer
      • Apr 2018 - May 2018
      • London, United Kingdom

      Reviewer and reporter for gaming website 'The Game Slate', covering news updates, live events and new game releases.

  • Watch If Podcast + Plug & Play
    • London, United Kingdom
    • Presenter & Writer
      • Mar 2016 - May 2018
      • London, United Kingdom

      Present and host a podcast that reviews, previews and gives views on all kinds of media. Film, television and video game discussion with a unique talking point at the end of each episode reflecting on the episode's content.Also, writer and designer of gaming site 'Plug & Play', creating original content consisting of game reviews, previews and interviews with developers.

  • HMV Retail Ltd
    • Oxford Street, London, United Kingdom
    • Sales Associate
      • Oct 2014 - Dec 2017
      • Oxford Street, London, United Kingdom

      Worked as a front-facing sales assistant at the company's flagship store on Oxford Street, providing high-quality service to all customers and facilitating the store's operations.I operated within the company's largest Games Department, troubleshooting and advising for customers as well as updating the game sections around the store with new commercial information, pricings and layouts. I planned and executed the Games Department's Black Friday merchandising for three years in a row and for notable game releases like FIFA, Call of Duty and Assassin's Creed.

    • United Kingdom
    • Marketing Services
    • 200 - 300 Employee
    • Google Specialist
      • Oct 2013 - Jun 2014

      Working on behalf of TRO across several North London locations, I provided front-facing customer service with personable and teachable technology advice and demonstrations. Technical specifications for all of Google's 1st-party products had to be memorised and formed a necessary part of tailoring a customer's in-store experience to the right device.I developed first-rate customer service skills within this position and honed my ability to maintain clarity and accuracy when teaching and explaining various apps and products developed by Google.

    • Brand Ambassador
      • Oct 2013 - Dec 2013

  • Maverick Media
    • London, United Kingdom
    • Games Tester
      • Sep 2013 - Nov 2013
      • London, United Kingdom

  • La Cocina
    • Forester's Arms, Egham
    • Waiter
      • May 2013 - Jun 2013
      • Forester's Arms, Egham

      Efficiently served food to the tables, took orders, informed the chefs, calculated customer's bills, advertised offers and generally maintained a pleasant disposition.

  • Insanity Radio 103.2FM
    • Royal Holloway University, Egham
    • Radio Presenter
      • Sep 2010 - Jun 2013
      • Royal Holloway University, Egham

      Presented a radio show called 'Topical Pops', broadcasting a mixture of comedic news coverage for the past week as well as related songs tied to each story. Operated the sound desks, microphones, computer system Myriad 5 and presented weekly for two hours as well as guest presenting on several other shows.The show required researching the week's news as well sourcing the song material and also logging the songs, sweepers and adverts in our show on the station's system. The show won 'Best Newcomer' in 2010 and was nominated 'Best Entertainment Show' in 2013.

    • Alumni Fund Caller
      • Nov 2012 - Feb 2013

      A member of a dedicated and efficient team of phone operators who were tasked with calling Royal Holloway's alumni to update contact details and to also acquire donations to the Alumni Fund. This required impeccable customer service, clarity of purpose, enunciation and efficiency when working in the call room. Editing alumni details on the database was a major part of the job as was personally handwriting a postcard to alumni who had spoken to a caller.

  • Tote
    • Royal Ascot
    • Betting Assistant
      • Oct 2010 - Jun 2012
      • Royal Ascot

      I worked during the Royal Ascot week as well as many other racecourses around southern England when the company required. During a typical shift I was required to:o Receive and pay out thousands of pounds of cash and change.o Operate the betting tills and interpret the various bets customers wanted.o Mentally calculate paid out dividends after races for ease of transaction.

Education

  • 2010 - 2013
    Royal Holloway, University of London
    Bachelor of Arts - BA, English Literature & Creative Writing
  • 2014 - 2017
    Train 2 Game
    City & Guilds TIGA Diploma, Computer Game Design
  • 2008 - 2010
    Runshaw College

Suggested Services

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Industry Focus. “Retail”

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