Experience

• 

  Kaminsky

  • Creative Director

    • Nov 2013 - Present

• 

  Kaminsky Brand Group/ www.kaminskybrandgroup.com

  • Greater Boston Area

  • Creative Director

    • Nov 1999 - Nov 2013
    • Greater Boston Area

    Kaminsky Brand Group is a strategic and creative consultancy firm that helps clients define their brand promise. The Agency's systemic approach ensures consistency of message from digital to traditional advertising.Lead storyteller for cross-functional campaigns, collateral, print and digital work. Initiated the strategic direction for agency clients, and managed creative staff. Honored for creative excellence with numerous awards, including: Communication Arts, D&AD, One Show, Clio, ANDY, Print, Luezer's Archive, London International Awards and Hatch. • Built Kaminsky Brand Group to a full-service agency with a staff of 15 and $9 million in billings• Developed acquisition strategy and brand awareness for a global insurance company resulting in $50 million in new business• Utilized social media, online, and rich media to launch a CPG product nationwide• Utilized event strategy for real estate client creating buzz and brand awareness through mobile, online rich media, in-banner videos and email marketing

• 

  Clarke Goward Fitts Advertising

  • Boston MA

  • Creative / Design Director

    • May 1984 - Nov 1989
    • Boston MA

    Launched a design division within an advertising agency, growing to a 10-person staff and $6 million in billings. Built the group’s reputation for creative excellence, winning local, national and international awards. • Developed a capital campaign piece for Northeastern University, solidifying leadership gifts resulting in over $75 million in donations• Developed brand strategy and creative campaign that resulted in winning the Hewlett Packard account. • Worked on Eastpak Backpacks, building their brand and leadership position in the marketplace• Generated new design business representing 25% of agency billings