Experience

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  Flatiron Media, LLC

  • New York City Metropolitan Area

  • Director of Campaign Management & Client Onboarding - Ad Operations

    • Jun 2021 - Present
    • New York City Metropolitan Area

    • Traffic, implement, and maintain ad campaigns using Flatiron's proprietary ad-serving platforms• Responsible optimizing campaign launch process and managing Ad Operations documents• Provide ad specifications and gather assets from agencies & clients• Provide pre and post-implementation support• QA, and Troubleshoot issues with campaign delivery and performance.• Manage budget allocations, client metrics, and client communication• Collaborate cross-functionally to provide key insights and contribute to product improvements• Responsible for brands such as Clorox, PCH, HelloFresh, and Mutual of Omaha

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  Flashtalking, Inc.

  • Greater New York City Area

  • Campaign Manager - Ad Operations

    • Jul 2017 - Jun 2021
    • Greater New York City Area

    • Managed complex/technical campaign setups (Gold/Platinum Clients)• Strategically consulted with media agencies, networks, and brands directly, such as JetBlue, American Express, and Royal Caribbean, to manage the launch and overall execution of their ad campaigns.• Built and maintained strong client partnerships, while harnessing the ability to creatively problem solve with high attention to detail.• Trafficked 3rd Party tags from DCM, IAS, DSPs, or other vendors inside Flashtalking's system.• Worked closely with the Solution Engineering team to conceptualize and create custom tools that enable workflow efficiencies for internal and external purposes.• Troubleshoot creatives, tags, and any tracking issues that may arise throughout the campaign launch & post-launch process.

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  The Weather Company, an IBM Business

  • Greater New York City Area

  • Digital Campaign Manager - Ad Operations

    • Oct 2016 - Jul 2017
    • Greater New York City Area

    • Served as post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.• Worked closely with internal and external teams to translate customer requirements into actionable functional and technical requirements to be executed.• Guided Sales on campaign setup, delivery, and performance optimizations.• Understood common KPIs, conversions, inputs, calculations, and outputs required for any new strategic campaign implementation.• Monitored campaign delivery and performance and communicated recommendations for optimizations and up-sell opportunities.• Lead weekly pacing calls with assigned Sales teams.• Utilized various analytic and targeting systems (DFP, DFA, Adjuster, MOAT, Lotame, Comscore, Nielsen, Omniture, etc.) • Provided wrap-up analysis reporting, pulling in various sets of performance data and metrics.

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  Fluent, LLC

  • Greater New York City Area

  • Account Manager - Ad Operations

    • Sep 2015 - Sep 2016
    • Greater New York City Area

    • Served as point person for all communication with clients, including performance reports & feedback, creative changes, pacing reports, campaign recommendations, etc.• Managed the flow of campaign builds, creative design, and tracking pixel requests.• Understood the client’s key performance indicators, and optimized accordingly.• Monitored third-party reporting for pacing, performance, and discrepancy purposes.• Shared expertise and advised clients on new campaign ideas to generate continued results.

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  Cision

  • Greater New York City Area

  • Business Development Manager

    • 2014 - 2015
    • Greater New York City Area

    • SaaS Sales.• Worked towards the end goal of ensuring the customer experience is seamless.• Provided a consultative approach when selling the entire suite of Cision products and services.• Introduced Cision products and services to new and existing clients.• Managed complex sales cycles and presented value on our enterprise SaaS applications.• Participated in local PRSA and local publicity club committee events.

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  Opt-Intelligence

  • Greater New York City Area

  • Senior Account Executive

    • 2012 - 2014
    • Greater New York City Area

    • Developed and maintain relationships with clients• Ensured that organizational services consistently meet client needs• Was responsible for sustaining and renewing client contracts• Sourced leads for direct sales efforts

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  Daniel's Music Foundation

  • Greater New York City Area

  • Events Coordinator

    • 2010 - 2012
    • Greater New York City Area

    • Researched venues and vendors that fit the occasion within the budget• Liaised with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order and follows all timelines.• Managed all event set-up, tear-down, and follow-up processes.• Maintained and stayed within event budgets.• Oversaw each phase of the event to ensure it runs smoothly.• Assessed an event’s overall success and submit findings/feedback.