Okay, so Tom has a broad range of skills that are in demand across various industries. He's a business leader with a strong strategic background, which could attract clients in the Fortune 500 or large corporations. However, his specific skills like e-commerce, competitive analysis, and new business development might be more suited for mid-to-large sized companies or startups. Considering his skills and experience, I'd estimate his rate to be around $125 per hour, which is slightly below the average rate for a business development manager with similar experience. This is because his skills are quite broad and could be applied to various industries, which might limit his earning potential. However, his leadership experience and strategic background could still command a premium rate in certain industries or companies.