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Tom Cerreto profile image

Tom Cerreto

Vice President - Special Products at Central Wire
Intro Book
Tom Cerreto is a seasoned sales and business development professional with 12+ years of experience driving commercial sales growth and product development in various industries, including aerospace, construction, and manufacturing.
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Location
Greater Cleveland, US
Skills
  • Management
  • Business Development
  • Sales Management
  • Sales
  • Product Development
  • Show all
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Bio

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Tom Cerreto is a seasoned executive with 12 years of experience driving commercial sales growth and development in various industries. As Vice President of Special Products at Central Wire, he spearheaded the re-launch of the Generation 4 Weld Wire Product line, building relationships with key stakeholders and driving corporate sales initiatives. Prior to this role, Cerreto held leadership positions at ERICO and EMJ, where he successfully managed regional sales teams, developed business plans, and fostered customer relationships. Holding a BA in Economics from The Ohio State University, Cerreto brings a unique blend of business acumen and sales expertise to his endeavors.

Credentials

  • Sandler Sales Training
    -

Experience

  • Central Wire
    • Vice President - Special Products
      • Sep 2011 - Present

      Vice President of Special Products group at CWI. Responsible for sale of Stainless, Nickel, Copper & Brass wire products sold into Aerospace Cold heading, Forming, Medical Instruments, Oil/Gas & Construction and Welding Industries. Actively involved in the "re-launch" of CWI Weld Wire Product line "Generation 4" Product line. Commercial sales responsibility building relationships with Wholesalers, Distributors and select End Users. Commercial sales responsibility for Strand Core wire rope and cable assembly products. Plant Tolling and Conversion / Metal Processing services fall under areas of responsibility. Individual plant P&L statement monthly review and final Fiscal year result accountabilities. Teamed up with other Sales VPs to drive and direct corporate Commercial Sales initiatives to Outside/Inside Sales Teams.

  • ERICO
    • Regional Sales Manager, Service Manager
      • Oct 1991 - Aug 2011

      Responsible for ERICO Regional sales for the Southwest, Central, Upper Midwest and Canadian regions. Directed 3 agents, 4 distributors, 4 regional manufacturing centers and 5 Field service technicians. Responsible for annual growth and profit initiatives as well as expense budget. Business plan and sales strategy development for the region of responsibility. Annual product unit forecasts based on industry trends. Monthly department expense budget management.

  • EMJ
    • Inside Sales Representative
      • Jun 1989 - Oct 1991

      Sales of Steel , aluminum, titanium, stainless, tool steel, Aircraft alloy products. Metallurgical classes and discussions of various metals for different applications. Responsible for Gross Profit and customer relations.

Education

  • 1984 - 1989
    The Ohio State University
    BA, Economics

Suggested Services

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Industry Focus. “Construction and Engineering”

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