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Toluwani Eniola is a seasoned journalist and content strategist with expertise in digital media, social media, and public relations. She has over 10 years of experience in managing newsrooms, overseeing editorial strategies, and driving audience engagement. Eniola holds a Master's degree in Digital Journalism and Innovation from New York University and a Bachelor's degree in English and Literary Studies from the University of Ado Ekiti, Nigeria.

Experience

    • Nigeria
    • Newspaper Publishing
    • 100 - 200 Employee
    • Audience Editor
      • Aug 2023 - Present

      I provide strategic guidance for Digital Trust, focusing on diversifying investments into specialized areas beyond news. This involves harnessing the power of platforms like YouTube and other video channels. The core concept revolves around dedicating efforts and resources to create visually appealing content that not only enhances website traffic and engagement but also amplifies Daily Trust's presence on various social media platforms. These efforts are particularly concentrated on YouTube, Instagram, and TikTok. A pivotal goal is to establish supplementary revenue streams for the newspaper.

    • Membership Manager
      • Jun 2022 - Aug 2023

      Oversee the Daily Trust membership initiative called Trust Plus, which operates as a reader revenue model. Responsible for driving audience engagement, including the management of membership engagement initiatives and the creation of newsletters tailored for student subscribers, professionals, and various audience segments. In charge of devising and implementing the content generation strategy, as well as editing content for both newsletters and the website. Additionally, tasked with the execution of the newspaper's e-commerce strategy.

    • Managing Editor
      • Jan 2020 - Dec 2021
      • New York

      Oversaw a newsroom group comprising 15 journalists and social media associates. Provided training, collaborated with stringers, and steered the newspaper's overarching strategy. Coordinated the newspaper's editorial blueprint, encompassing content planning, distribution of assignments, and content editing. Managed production schedules, oversaw social media platforms, and coordinated activities within the editorial calendars.

    • Correspondent
      • Sep 2014 - May 2018
      • Lagos

    • External Relations Officer
      • Feb 2013 - May 2013
      • Lagos

    • Staff Reporter
      • Jul 2010 - Dec 2011

Education

  • 2018 - 2020
    New York University
    Master of Arts - MA Digital Journalism and Innovation (Studio 20)
  • 2011 - 2012
    University of Lagos
    Master of Arts - MA in English Literature
  • 2004 - 2008
    University of Ado Ekiti, Nigeria
    Bachelor of Arts - BA, English And Literary Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media”

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