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Tofara Lindsay Chokera is a seasoned professional with expertise in digital marketing, training, and innovation. With a BSc Honours in Information Systems from Midlands State University and various certifications, she has a strong background in IT and digital skills development. She has worked with prominent organizations such as Digital Africa, International Trade Centre, and Murowa Diamonds Private Limited, and has led teams in entrepreneurship training, digital marketing, and innovation.

Credentials

  • Federation for Women in Business Excellence Award
    COMESA Secretariat
    Mar, 2024
    - Apr, 2026
  • Leadership in SMEs Award
    EQUALS - The Global Partnership for Gender Equality in the Digital Age
    Dec, 2022
    - Apr, 2026
  • How to Export with the AfCFTA Workshop
    ITC SME Trade Academy
    May, 2022
    - Apr, 2026
  • Canva Champion
    Canva
    Jan, 2022
    - Apr, 2026
  • Digital Champions for Small Businesses Award
    World Trade Organization
    Sep, 2021
    - Apr, 2026
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Mar, 2021
    - Apr, 2026
  • Internet of Things Intro
    IBM
    Oct, 2019
    - Apr, 2026

Experience

    • Project Lead - Talent 4 Startups Zimbabwe
      • Jan 2024 - Present

      Supports the training of African talent in Tech and Digital professions, as well as their placement in startups.Program implementation and managementTalent 4 Startups is an integrated program developed and funded by Digital Africa meeting the needs of African early stage startups to recruit qualified talent, while offering training and then employment opportunities.Digital Marketing Trainer

    • Switzerland
    • International Trade and Development
    • 700 & Above Employee
    • Team Lead ecomConnect Zimbabwe
      • Sep 2023 - Present

      Leading and fostering ecommerce entrepreneurs in Zimbabwe

    • Community Manager - Consultant
      • Nov 2022 - Sep 2023

      The International Trade Centre (ITC) is a joint agency of the United Nations and World Trade Organization (WTO) based in Geneva. ITC's mission is to enable small business export success in developing and transition-economy countries, by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutions and policymakers.The ITC ecomConnect Programme actively supports MSMEs on their digital journey through its capacity building, research and facilitation of innovative solutions, collaborative structures, partnerships and digital tools and technologies. Through the recently developed online community platform ecomConnect.org, the ITC ecomConnect Programme brings together micro, small and medium-sized companies, start-ups, organizations and business experts in e-commerce to build-up connections with e-commerce businesses and experts, acquire digital expertise and learn new skills through free resources, such as online courses, tools, guidelines, success stories, live webinars and Q&A sessions.I am inviting you to join the community www.ecomconnect.org#tofaraonline

    • Digital Marketer
      • Apr 2022 - Nov 2022

      Responsible for growing the ecomconnect.org platformCreate engaging contentManage the ecomconnect community

    • SuperConnector - Ecomconnect.org
      • Feb 2022 - Nov 2022

      #ecomConnect is the online community for e-commerce entrepreneurs. As a SuperConnector my roleinvolves sharing my e-commerce experience, solving e-commerce challenges, and connecting smallbusinesses to create business opportunities. If you are into e-commerce, this is your place to be:https://ecomconnect.org/. Share, Connect & Learn!We connect entrepreneurs, organizations and industry experts to share e-commerce solutions and access free learning resourcesResponsible for helping MSMEs join the ecomconnect.org platform so that they learn how to start, grow and sustain eCommerce businesses.Connecting MSMEs in Africa to adopt eCommerce for International Trade

    • Founding Director
      • Aug 2016 - Present
      • www.tofaraonline.org

      Assess capacity building needs and develop location-specific capacity building plans.Lead the design, planning and facilitation of training workshops and sessions, both in-person and online.Managing, training, guiding and mentoring digital marketers and MSMEs.Develop and maintain effective and positive working relationships with relevant stakeholders including partner agencies, community leaders and service providers.Building and planning marketing strategies for MSMEs and large organisations.Provide expert, top-quality consultancy, training and monitoring services to large businesses and MSMEs.Formulation of content marketing strategies.Measuring ROI’s and KPI’s.Preparing and managing a digital marketing budget.Overseeing the company’s social media accounts.Tracking and measuring SEO and Google Analytics metrics and providing suggestions for improvement.Creating and managing webinar digital marketing calendar.Mentorship and coaching of women and girls aspiring to be digital marketers.Familiarity with web design.Work with major companies to design and implement a comprehensive marketing planHelp small and medium sized businesses by : Conducting in-depth content and social media audits based on client's owned media assets.Facilitate content marketing workshops with a focus on content creation, best practices and distribution techniques and how to build an audience through contentCreate, initiate and provide testing for email marketing using MailChimp

  • ZimTrade
    • Harare, Zimbabwe
    • Associate Consultant / Trainer : Digital Marketing and Innovation
      • Jul 2021 - Present
      • Harare, Zimbabwe

      Contribute to the designing and development of training material and capacity-building material for both in-person and virtual workshops.Deliver physical Training to Winter Export Marketing School ParticipantsConduct needs assessment of each participant according to each individual company and identify areas of scalability.Prepare detailed report of the training renderedWork closely with ZimTrade, according to an agreed activity to ensure achievement of required corporate standards and specifications as well as to meet set targets.Support coordination and preparation of workshops with relevant training team members

  • LinkedIn
    • California, United States
    • Techwomen Emerging Leader
      • Sep 2023 - Oct 2023
      • California, United States

      Techwomen program allocated me 3 mentors at LinkedIn. After careful consideration of my mutual areas of expertise, professional experience, and learning goals, I was matched with a team of Professional Mentors who serve as co-mentors Shruti Kulkarni - Senior Site Reliability Engineer , Erik Krogen - Senior Staff Software Engineer and Ansa Ephraim -Staff Software Engineer

    • IS & T Support Engineer
      • Apr 2008 - Jun 2021

       Configure and manage VMware Infrastructure. Administer SAN (Storage Area Network) in line with company Policies. Windows 2000 - 2012 Server Infrastructure Administration. Servers include the Virtual Controllers, Domain controller, Exchange Server, Active Directory, Backup Server, ERP Server, Database Servers, File Server and DHCP Server. MS SQL 2005 and 2008 Server Administration  Websense administration for Internet Access Control and administration of the Internet Security and Acceleration server. Formulation of Disaster Recovery procedures for various applications and conducting DR tests on all Applications in line with Murowa Diamonds Business continuity Policies. Ensuring that backups and test restores on various applications are done on a timely basis and reports are extracted using Symantec Backup exec

  • Afrolynk
    • Zimbabwe
    • Lead Entrepreneurship Training
      • Feb 2019 - Nov 2019
      • Zimbabwe

      Entrepreneurship training on factory24.orgLead team of trainers in Zimbabwe and across Africa

    • Graduate Trainee IT
      • 2007 - 2008

Education

  • 2003 - 2007
    Midlands State University
    BSc Honours in Information Systems, Computer and Information Systems Security/Information Assurance
  • 2016 - 2016
    Cybrary IT
    ITIL Foundation, Pass
  • 2014 - 2014
    Adept
    MCSA, pass

Suggested Services

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Industry Focus. “Civic and Social Organizations”

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