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Todorka Sajkova

Brand Manager at Prilepska Pivarnica AD
Intro Book
Marketing management expert with 15+ years of experience in public relations, marketing strategy, event management, and digital marketing.
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Location
Skopje, Skopje Statistical Region, North Macedonia, MK
Skills
  • Public Relations
  • Marketing Strategy
  • Event Management
  • Csrs
  • Marketing Communications
  • Show all
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Bio

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Todorka Sajkova is a seasoned marketing professional with 15+ years of experience in public relations, marketing strategy, event management, and digital marketing. She has held various roles, including Head of Marketing & Communication Department and Brand Manager, and has developed expertise in marketing communications, social media marketing, customer experience, and marketing management. She has a Master of Science degree in Marketing/Marketing Management and a Bachelor of Science degree in Marketing from the Faculty of Economics in Skopje.

Experience

  • Prilepska Pivarnica AD
    • North Macedonia
    • Brand Manager
      • Mar 2022 - Present
      • North Macedonia

  • Sparkasse Bank AD Skopje
    • Skopje, Skopski, North Macedonia
    • Head Of Marketing & Communication Department
      • Mar 2007 - Mar 2022
      • Skopje, Skopski, North Macedonia

      - project management in the field of marketing and communications and also in developing new digital services and innovations.- creating innovative marketing and communication strategy and media planning.- development of creative strategy and creative solutions for ATL campaigns, digital campaigns, outdoor, print solutions, printed advertising material, preparation of BTL concepts.- digital marketing and introducing innovative tools for communicating with target groups through social networks (Facebook, Instagram, LinkedIn, YouTube) and commercial websites.- managing the annual budget , actively monitoring costs and measuring the effects on sales.- communication and coordination with marketing and PR agency (outsourcing companies) for current projects, strategic planning and production of creative solutions.- marketing researches to assess customer satisfaction and enhance user experience.- organization of events for clients, associates and employees.- development of CSR strategy and corporate philanthropy in cooperation withNGO's.- placement of official announcements, interviews, organizing pressconferences and maintaining excellent relations with media representatives(briefing, follow up, etc.).- cooperation with external suppliers for outsourcing services (websitemaintenance, Intranet, Viber chat-bot, digital service applications, etc.).

  • NLB Nov penziski fond AD Skopje
    • skopje
    • Marketing
      • Oct 2005 - Mar 2007
      • skopje

Education

  • 2008 - 2011
    Faculty of Economics, Skopje
    Master of Science (M.Sc.), Marketing/Marketing Management, General
  • 2001 - 2005
    Faculty of Economics Skopje
    Bachelor of Science (B.S.), Marketing
  • 1996 - 2001
    Rade Jovcevski Korcagin
    Bachelor's degree, Mathematics
  • Faculty of Economics, Skopje
    Master's degree, Marketing/Marketing Management, General

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Industry Focus. “Food and Beverage Services”

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