Experience

• 

  Maranatha Baptist University

  • Watertown, Wisconsin

  • Vice President of Marketing

    • May 2024 - Present
    • Watertown, Wisconsin

    Responsible for leading and executing Maranatha's overall marketing strategy to drive institutional growth, enhance brand awareness, and ensure alignment with university objectives.

• 

  Colony Brands, Inc.

  • United States
  • Consumer Goods
  • 700 & Above Employee

  • Vice President, Creative Marketing

    • Feb 2017 - May 2024

    Strategic executive and administrative creative marketing oversight of all branding, budget, organization, and operations for all 16-B2C & B2B Colony Brands multi-channel print/e-commerce retail brands.

  • Executive Director, Creative Marketing

    • Apr 2013 - Feb 2017

    Strategic executive and administrative creative marketing oversight of all branding, budget, organization, and operations for all 10-B2C & B2B Colony Brands multi-channel print/e-commerce retail brands.

  • Creative Director, E-Commerce & Multi-Channel Operations

    • Oct 2012 - Apr 2013

    In addition to duties of the E-Commerce Creative Director, developed production teams through multi-channel creative processes, integration, testing and marketing campaigns for all print and e-commerce channels.

  • E-Commerce Creative Director

    • Dec 2011 - Oct 2012

    Delivered the successful re-branded marketing of 14 B2C and 1 B2B websites, mobile experiences, video strategies, and multiple social media platforms through user analytics and ROI analysis.

• 

  Weather Central, LP

  • Madison, Wisconsin

  • Director of Omni-Channel User Experience

    • Nov 2010 - Dec 2011
    • Madison, Wisconsin

    Directed all B2C omni-channel creative marketing and user experience for websites, iPhone & Android mobile apps, iPad & Android-based tablet apps, automotive telematic apps, set-top box television apps and collateral support for national and global B2B2C software launches.

• 

  Inhale Digital, Inc.

  • San Francisco, California

  • Marketing and Design Start-up Consultant

    • Oct 2010 - Mar 2011
    • San Francisco, California

    Developed advertising, marketing, interface designs, corporate identity, social media, email campaigns and loyalty programs for the launch of an awards-based, subscription gamification e-com start-up.

• 

  Avelle, Inc.

  • Seattle, Washington

  • Director of Web Design & User Experience

    • May 2008 - Nov 2010
    • Seattle, Washington

    Established all functional, visual, user experience and web design for the start-up’s online marketing presentations of a non-standard rent, buy, sell, scalable membership, closed site business model.

• 

  Lands'​ End

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Director of Internet Creative & User Experience

    • Mar 2007 - May 2008

    Directed all landsend.com creative content, usability, e-commerce marketing communications and campaign integration with print media through collaboration with all cross-functional partners.

  • Internet Content Art Manager

    • May 2001 - Mar 2007

    Managed web design teams and all online marketing content through web design parameters, scheduling, style guides, photography, project management and visual/coding/type standards.

  • Senior Managing Web Designer & Art Director

    • Mar 1999 - May 2001

    Led web design’s integration with print media to promote marketing campaigns and accurately reflect the company's corporate identity during the initial establishment and launch of landsend.com.

  • Art Director, Photo Director & Production Specialist

    • Jun 1992 - Mar 1999

    Concepted and directed creative execution for print and photographic customer marketing presentations, mentored Art Director interns & Associate Art Directors and oversaw catalog production.

• 

  University of Wisconsin-Platteville

  • Platteville, Wisconsin

  • Adjunct Lecturer / Instructor: Advanced Typography and Multi-Media Design

    • Jan 2001 - Jun 2001
    • Platteville, Wisconsin

    Developed in-class instruction, lectures, demonstrations, syllabus, course structure, projects, requirements, expectations, and grading for third-year art & design students.