Experience

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  Altais

  • Marketing Strategy and Communications Consultant

    • Sep 2021 - Present

    Altais is a mission-driven healthcare services start-up focused on the health and well-being of independent physicians, patients, and the clinical community. Altais delivers clinical support services and oversees medical practices throughout California to driven to make healthcare more accessible, affordable, and customer centric. Designed marketing strategy, messaging and creative development to launch new medical practices. Develops integrated campaigns encompassing branding, digital marketing, CRM, advertising, social media, print, radio, out-of-home, events-marketing, partnerships and PR. Manage member communications, outreach and engagement for subsidiary: Brown & Toland Physicians.  Develop product positioning, sales assets and member marketing for Altais Healthcare solutions.

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  Blue Shield of California

  • San Francisco

  • Marketing Communication Strategist

    • Jan 2012 - Sep 2021
    • San Francisco

    KEY ACCOMPLISHMENTS  Created integrated campaigns; designed & developed digital e-newsletter and content hub for 2M+ registered members. Delivered over 9M+ emails annually to members address key healthcare topics driving member education and engagement. Optimized to achieve 48.4% open rate vs. benchmark of 20.6%. Developed Editorial Calendar - Drove communications planning project to create BSC’s first unified messaging. Streamlined comms. plans from multiple business units to align member outreach. Built Blue Shield ‘Content Hub.’ Direct and implement Online destination delivering lifestyle editorial to support programs driving engagement: Blueshieldca.com/getmore. Innovative campaign integrated with email outreach to deliver improved member experience and evergreen messaging. 2020 Mission & Values in Action (MVIA) Award, Team Winner The MVIA award is the highest form of recognition at BSC, honoring teams who deliver innovative ideas and achievements supporting the company mission. Direct Program Management for COVID Premium Support and Forgiveness Program which successfully provided immediate premium support totaling $135.8M to those in need during the pandemic.Marketing Communications Manager, Corporate Programs 2015 – 2018 Managed marketing & communications for cross-line-of-business consumer programs.  Designed and developed strategies focus on improving member experience and retention. Designed ‘Access to Care’ campaigns to impact cost of healthcare & enhance member experience. Directed brand refresh of Wellness marketing campaign, via creation of unified programs and toolkits. Managed cobrand partnerships with strategic partners: Teladoc, Heal, Adventist Health & more.

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  PlayStation

  • Foster City, CA

  • Sr. Product Marketing Manager/Consultant

    • Jan 2011 - Oct 2011
    • Foster City, CA

     Brand Partnerships: Managed ‘Gran Turismo Academy’ product marketing, online programs and partnership with Nissan USA. Direct social media & coordination for broadcast TV competition/show.  Product Launch: Built strategies, go-to-market plans & tactics for new Sony products in accelerated launch windows. Products: Deadmund’s Quest, Carnival Island, Sorcery  Product Management: Direct go-to-market activities of marketing, online, research & PR teams.

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  Namco Bandai of America

  • Santa Clara, Ca

  • Director, Marketing & Public Relations

    • Jan 2007 - Jul 2010
    • Santa Clara, Ca

    Head of marketing for worldwide software publisher. Direct functional teams including product marketing, brand, online, public relations and creative service groups. Assembled and managed award-winning group of professionals to execute upon $22M+ annual marketing budget. Grew business to $220M in annual revenue. Brand Management & Product Marketing: Lead teams of 15 in launch of 25+ products annually.  Agency and Creative Management: External and in-house designers, production, and videos teams. Guide teams in creation of ads, packaging, broadcast, tradeshow, marketing & sales materials. Created media team to achieve 15%+ media efficiency improvement & net $500K+ annual savings. Developed Online Strategies: Direct website redesign and integrated social media, viral programs. Direct trade shows Planning and execution for events ranging from $30K to $1M+.  International Integration: Facilitate collaboration with overseas development teams & corporate HQ. ‘Executive staff’ Leadership Team: Corporate planning, product analysis.  Products and brands managed: Pac Man, Tekken, Soul Calibur, Katamari, Ace Combat & more.

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  Capcom

  • Japan
  • Computer Games
  • 700 & Above Employee

  • Director of Marketing

    • Nov 1995 - Jun 2006

    Direct product marketing, creative services, online, customer support and public relations teams. Provided strategic direction and managed implementation for marketing group to grow business to $160M in annual sales. Integrate team activities while facilitating cross functional efforts with Sales, Operations and R&D.  Managed $15M+ marketing and programs budget: Generated over $160M+, in annual sales.  Product Management: Launched best-selling titles to develop successful, blockbuster franchises. Created strategies, plans, and tactics to execute integrated marketing campaigns including print and broadcast advertising, packaging, retail merchandising, consumer and online programs.  Agency & Creative Management: Drove creative development to accurately position and promote products. Directed team in creation of ads, packaging, TV, tradeshow, marketing and sales materials.  Drove Product Planning and Forecasting: Developed strategies, tactics, and positioning for award winning Capcom product lines. Guided teams to on-time execution of marketing programs. International Integration: collaboration with overseas development teams & corporate HQ. Grew business from $80M to over $160M/annually. Products and brands launched: Street Fighter, Mega Man, Devil May Cry, Onimusha, Dead Rising, and more. Credited on over 180 products launched to market. Visit: Mobygames.com and search for Todd Thorson

  • Sr. Product Marketing Manager / Product Marketing Manager

    • Nov 1995 - Sep 1999

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  ACCOLADE

  • San Jose, California, United States

  • Producer

    • Jan 1993 - Nov 1995
    • San Jose, California, United States

    Lead software development teams to design, build and launch products. Built and managed both internal teams and external development groups. • Product Management – Directed all activities from inception to final release including concept development, ROI, product approvals, scheduling, resource allocation, budgeting, and production.• Team Building – Hired and coordinated internal development teams. Managed designers, programmers, artists & testers to produce products. Establish development priorities, and milestones.• Managed External Development– Oversee milestones, schedules, finances, to manage external teams.