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Todd Parker

Vice President, Fifa World Cup 2026 at Playfly Sports
Intro Book
Seasoned sports marketing expert with a strong background in business development and marketing strategy.
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Location
New York, New York, United States, US
Skills
  • Business Development
  • Event Planning
  • Marketing
  • Sports Marketing
  • Marketing Communications
  • Show all
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Bio

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Topline AI
Todd Parker is a seasoned sports marketing expert with a strong background in business development, event planning, and marketing strategy. He has held various leadership positions in top companies, including Managing Partner at OVERTIME Sports & Entertainment and Vice President, Global Partnerships/Naming Rights at Endeavor. Parker has also worked with prominent organizations such as the National Hockey League, Los Angeles Clippers, and FIFA World Cup 2026. He holds a BA from Cornell University and an MS in Sports Management from The Ohio State University.

Experience

  • Playfly Sports
    • Vice President, Fifa World Cup 2026

  • OVERTIME Sports & Entertainment
    • New York/Los Angeles
    • Managing Partner
      • Oct 2018 - Present
      • New York/Los Angeles

      Marketing and sales consultancy dedicated to serve property and brand clients in the sponsorship and naming rights arena.• Playfly Premier Partnerships -- FIFA World Cup 2026• Brand Innovators – Sr. Advisor, Sports Marketing Upfronts • Staples Center – Naming rights & sponsorship valuation for Eastdil Secured• Citi Bike Miami – Naming rights consultant for DecoBike• EY Consulting – Infrastructure naming rights & sponsorship consultant• Hudson River Park Trust – Sustainability partner naming rights consultant• IEG – Project sponsorship sales consultant• FanFood – Professional sports consultant for leading in-venue mobile ordering SaaS solution• Virgin Galactic – Project sponsorship sales consultant• O2 Health Lab – Advisory Board Member

  • Endeavor
    • New York, NY
    • Vice President, Global Partnerships/Naming Rights
      • May 2012 - Oct 2018
      • New York, NY

      Formerly WME | IMG

  • IMG
    • Vice President, Global Marketing
      • Apr 2012 - Apr 2015

      Endeavor

  • Professional Bull Riders, LLC
    • New York, NY
    • Vice President, Corporate Partnerships
      • Aug 2010 - May 2012
      • New York, NY

      Endeavor

  • Premier Partnerships
    • New York, NY - Los Angeles, CA
    • Vice President, Eastern Operations
      • 2004 - 2010
      • New York, NY - Los Angeles, CA

  • Genesco Sports Enterprises
    • New York, NY
    • Client Director, Pepsi Sports
      • 2002 - 2004
      • New York, NY

  • IGN Entertainment
    • New York, NY - San Francisco, CA
    • Director, National Business Development
      • 1999 - 2001
      • New York, NY - San Francisco, CA

  • USTA
    • New York, NY
    • Director, Events & Special Projects
      • 1998 - 1999
      • New York, NY

  • National Hockey League
    • New York, NY
    • Director Corporate Marketing
      • 1994 - 1998
      • New York, NY

  • World Cup USA 1994
    • Los Angeles, CA
    • Director of Marketing
      • 1991 - 1994
      • Los Angeles, CA

      FIFA World Cup 1994 Organizing Committee

  • Los Angeles Clippers
    • Los Angeles, CA
    • Director, Corporate Marketing/PR Director/Ticket Manager
      • 1984 - 1990
      • Los Angeles, CA

      NBA

  • Los Angeles Olympic Organizing Committee
    • Los Angeles, CA
    • Director, Football/Soccer
      • 1982 - 1984
      • Los Angeles, CA

Education

  • Cornell University
    BA, History
  • The Ohio State University
    Masters, Sports Management
  • American Institute of Foreign Study
    Summer undergraduate coursework

Suggested Services

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Industry Focus. “Sports”

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