Experience

• 

  Infinity Direct

  • Plymouth, MN

  • Sr. Director, Consumer Insights & Analytics

    • Jul 2013 - Dec 2015
    • Plymouth, MN

• 

  North American Membership Group

  • Minnetonka, MN

  • Vice President, Business Planning and Analysis

    • Feb 2011 - Mar 2013
    • Minnetonka, MN

    • Responsible for planning, analysis and decision support for marketing, advertising, finance, and senior leadership.• Led the team responsible for corporate reporting, business intelligence and analytics supporting all day-to-day revenue generating activities and decision making.• Provided advice and analytical support to executive leadership on high level strategic and tactical business decisions.• Responsible for assessing new market opportunities for business units or growth opportunities within existing business units.• Oversaw predictive modeling processes used to decrease costs and increase the profitability of the consumer marketing programs.• Managed the budgeting and forecasting cycles representing the business perspective in producing the deliverables and establishing and meeting timelines.

• 

  North American Membership Group

  • Advertising Services
  • 1 - 100 Employee

  • Asst. Vice President, Marketing Analytics & Business Management

    • 2007 - 2011

  • Director, Marketing Operations & Analytics

    • 2002 - 2007

  • Manager Marketing Analysis / Sr. Analyst

    • 1996 - 2002

• 

  Miles Homes

  • Sr. Marketing Analyst

    • 1994 - 1996