Experience

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  Xerox

  • Cambridge, Massachusetts

  • Manager, Global Campaign Management

    • Jan 2016 - Jan 2020
    • Cambridge, Massachusetts

    Managed and coordinated teams working on lead nurture email campaigns. I developed campaign execution plans, timelines and helped teams prioritize and organize team efforts. I also worked with campaign managers to optimize campaign performance or specific elements of email campaigns. Also managed...

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  Hyten Content Strategies LLC

  • Owner

    • Jan 2013 - May 2015

    Provided contract digital marketing services to a contract management software company. Work included website optimization (using A/B testing and heat map analysis tools), boosting click-throughs from home page by greater than 25%. Also wrote 40 blogs and created company social accounts.

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  UBM Channel

  • Contract/Freelance Strategic Project Manager, Juniper Champions Program

    • Jan 2011 - Dec 2012

    Provided strategic project management skills to a 2-year campaign for a major networking technology vendor. The marketing campaign's goal was to increase awareness and participation in the networking company's key partner program. Managed a working group of PMs and others to implement str...

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  Self-Employed/Contract

  • B-to-B contract project manager, email, ad campaign copywriter

    • Mar 2001 - Dec 2009

    Worked for many years with CMP Media and United Business Media as contract project manager for B-to-B marketing microsites. Contract services also provided: email and banner ad campaign management; AdWords campaign management; copywriting (ads and emails); print advertorial copywriting; content m...

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  CMP Media - Planet IT

  • Pavilions Manager

    • Apr 1998 - Feb 2000

    Coordinated the building and managing of sponsor-driven microsites for dozens of IT vendors in the B-to-B market. Responsibilities included content strategy, site build out management and pavilions (sponsored area) staff supervision.

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  Global Investor Publishing

  • Supplements Editor

    • Jan 1997 - Dec 1997

    Helped to establish a supplement on funds investing in the former Soviet Union for the print version of an investors newsletter. Duties included collecting fund information as well as writing profiles of fund managers and contributing short articles on market news.

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  Boston Business Journal

  • Reporter

    • Mar 1994 - Dec 1996

    Retail and communications reporter/feature writer. Wrote dozens of articles on SMBs, the New England retail market, profiles of leading area executives, and front-page feature articles.

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  Doing Business In Boston

  • Contributing Editor

    • Jun 1993 - Dec 1993

    Contributing Editor to the first edition of the reference book "Doing Business in Boston" published by the Boston Business Journal.

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  The WorldPaper

  • Assistant Editor

    • Jan 1990 - May 1993

    Assistant editor of an international news supplement/news service published in more than 24 newspapers around the world. Edited copy, researched editorial topics, created informational charts, wrote copy for introductions and sidebars.

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  Latin American Scholarship Program of American ...

  • Monograph Author

    • Apr 1992 - Jul 1992

    Writer of a monograph for Harvard University-affliated Latin American Scholarship Program of American Universities on the innovative use of international debt-swaps for education funding efforts.

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  CFO Magazine

  • Assistant Editor

    • Mar 1989 - Dec 1990

    Initially worked as a fact checker of feature articles and news items and eventually progressed to writing news-oriented short items and editing a recurring content section.