Okay, let’s calculate this. Todd has a broad skill set, including strategic partnerships, business development, and online marketing. He’s also got experience in e-commerce and SEO, which are in-demand skills. As an executive, he’s likely to be charging a premium rate. However, his location in Encinitas, California, is a bit of a outlier - San Diego and LA tend to have higher rates. Considering his skills and experience, I’d estimate his rate to be around $125 per hour, which is slightly lower than the national average for executives with similar skills. This is also influenced by the fact that he’s not in a major hub like New York or Chicago.