Okay, let’s tackle this. So Todd has a mix of skills in print-related areas like direct mail, graphics, and print management. His experience in Irvine, CA, which is a hub for the printing industry, suggests a competitive market. Considering the average salary range for a print professional in the US is around $40,000-$70,000, and taking into account his skills and experience, I estimate his hourly rate to be around $75. This is a rough estimate, as it depends on the specific company, industry demand, and his level of seniority.