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Bio

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Todd Altadonna is a seasoned event planning and management professional with over 20 years of experience in leading large-scale events, managing teams, and driving revenue growth. He has held various roles in the hospitality and entertainment industries, including Director of Special Events, Senior Sales Manager, and General Sales Manager. Todd has a Bachelor of Science degree in Marketing from the University of South Florida and has received several certifications from the ASU GSV Summit.

Credentials

  • ASU GSV Summit 2022
    ASU+GSV Summit
    Apr, 2022
    - May, 2026
  • ASU GSV Summit 2021 Attendee
    ASU GSV Summit
    Aug, 2021
    - May, 2026
  • ASU GSV Virtual Summit 2020 - Innovation Certificate
    ASU GSV Summit
    Oct, 2020
    - May, 2026
  • The 2019 ASU GSV Summit
    ASU GSV Summit
    Apr, 2019
    - May, 2026
  • The 2018 ASU + GSV Summit
    ASU GSV Summit
    Apr, 2018
    - May, 2026

Experience

    • Deputy Chief Meetings and Events Officer
      • Aug 2015 - Present
      • Phoenix, Arizona Area
  • SeaWorld Parks & Entertainment
    • Orlando, Florida Area
    • Director Of Special Events
      • Jul 2008 - Jul 2015
      • Orlando, Florida Area

      Director, Event Services - SeaWorld, Aquatica, and Discovery Cove - Orlando, Florida (Since 2008) Promoted and relocated to direct all events and catering for the company’s flagship park portfolio.• Manage a team of 6 Event Managers and Coordinators who successfully plan and ex...

  • Busch Gardens & Adventure Island
    • Tampa/St. Petersburg, Florida Area
    • Director Of Event Services
      • Jul 2006 - 2008
      • Tampa/St. Petersburg, Florida Area

      Promoted to oversee the planning and execution of events of all sizes to maximize revenue and customer satisfaction.• Transitioned from a Sales Leadership role to an Event Leadership role with overall planning, execution, budget, and reporting responsibility for 400+ on-site events annually in pa...

    • Senior Sales Manager
      • Jul 2003 - Jul 2006
      • Tampa

      Recruited to rejoin the company to lead local tourism ticket sales efforts for 4 theme and water parks.• Led and managed a team of 3 Sales Managers and 1 Sales Coordinator in hotel, convention, special event, and guest service/timeshare group ticket sales in the Tampa, St. Petersburg/Clearwater B...

  • Yach Starship Dining Cruises
    • Tampa/St. Petersburg, Florida Area
    • Director of Sales
      • Sep 2001 - Jul 2003
      • Tampa/St. Petersburg, Florida Area

      Operator of exquisite dining cruises offering private seating, tableside service, spectacular views and dancing under the stars.Director of Sales - Tampa, FloridaRecruited to introduce and launch dining cruises to the Tampa market, following relocation of Yacht from Biloxi.• Led and directed a te...

    • General Sales Manager
      • Dec 1999 - Sep 2001
      • Greater New Orleans Area

      A major theme park featuring rides, attractions, and entertainment on a 150-acre site.General Sales Manager - New Orleans, LouisianaRecruited to oversee group and hospitality sales efforts in local and regional markets.• Managed a staff of 4 Sales Representatives to generate revenue from tickets,...

    • Senior Sales Manager
      • Jul 1998 - Jul 2000

      Senior Sales Manager - Busch Gardens and Adventure Island - Tampa, Florida (1998 to 2000)Promoted to lead the sales team to maximize group ticket sales for a major theme park and water park.• Provided leadership and direction to a team of 8 Sales Managers, 6 Support Staff, and 8 Interns in the solicitation of new and existing accounts to meet/exceed revenue goals from group ticket and catering sales to the hospitality industry.• Assisted V.P. of Marketing and Sales Director in the development and implementation of annual marketing plan.• Analyzed historical, current and projected sales trends, and creating selling strategies to meet/exceed sales goals.• Developed and continually enhanced relationships with key corporate, convention, and hospitality industry accounts.• Directly handled relationships and built business with the national AAA account comprised of 75 different clubs.

    • Hospitality Sales Manager
      • Jul 1994 - Jul 1998

      Recruited to sell group tickets to hotels, car rental agencies, and tourism accounts throughout the Tampa Bay region.• Cultivated long-term profitable relationships and consistently grew sales with 150+ accounts.• Developed the Busch Gardens Vacation Package Guide and hotel partner program to generate ticket sales; created Package training and incentive programs for front-line staff within the hospitality industry.• Increased sales revenue by 300+%, and customer base by 265+%.

Education

  • 1987 - 1989
    University of South Florida

Suggested Services

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Industry Focus. “Events Services”

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