Okay, let’s tackle this. So Toby has a broad range of skills, but they’re not super high-demand. Product development and brand management are important, but they’re not typically high-paying. E-commerce is a bit more promising, but still not top-dollar. Location is Encinitas, CA, which is a pretty affluent area, but that doesn’t necessarily translate to higher rates. Considering his skill set and location, I’d estimate around $75 per hour, which is on the lower end of the scale. Some entry-level e-commerce managers might start at this rate, but Toby’s experience and skill set suggest he could potentially charge more. Maybe $100–$150 per hour, but that’s a stretch given his lack of high-demand skills.